E-Mail Automation Expert – Marketo Specialist

About the Company

TÜV SÜD is a respected global brand that offers opportunities to work in a global environment, impacting website operations across multiple countries.

About the Role

The E-Mail Automation Expert - Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo.

Responsibilities

• End-to-end development and execution of E-Mail campaigns in Marketo
• Build and optimize automated nurture programs, triggers, and customer journeys
• Database management & segmentation strategies in Marketo
• E-Mail performance analysis and reporting with actionable recommendations
• Ensure data privacy & compliance (GDPR, double opt-in, etc.)
• Collaborate with stakeholders to translate business needs into campaign strategies
• Develop and maintain Marketo templates & best practices documentation
• Support training and onboarding of business users on Marketo

Key Performance Indicators

• Campaign delivery accuracy (error-free execution)
• E-mail engagement rates (CTR, OR conversion)
• Automation program adoption rate
• Database growth & data quality
• Time-to-market for campaign requests
• Internal stakeholder satisfaction (feedback score)

Principal working relationships

• Direct reports - None
• Disciplinary reports - None
• E-Mail Automation Team
• Business Partners (Global & Regional Marketing Teams)

Qualifications

• 4+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
• Strong understanding of marketing automation best practices
• Solid knowledge of database management, lead lifecycle, and segmentation
• Analytical mindset with experience in reporting & performance tracking
• Strong project management & communication skills
• Detail-oriented, proactive, and structured working style
• Experience in B2B environment preferred
• Marketo certification is a plus
• Fluent English skills are mandatory

Why Join TÜV SÜD?

Opportunity to work in a global environment, impacting website operations across multiple countries. A chance to be part of a team that is shaping the future of digital marketing within a respected global brand. Growth potential in marketing technology and project management.

Equal Opportunity Statement

TÜV SÜD is committed to diversity and inclusivity in the workplace.