Marketing Analytics Specialist

Location: Washington, DC or New York, NY (Hybrid)

Hybrid: 4 days/week

Type: Contract to hire

About the Team: Join a high-growth financial services firm that is committed to establishing an innovative, data-driven marketing function from the ground up. This is an exciting opportunity to shape the future of our marketing strategies!

What You'll Do

• Build and take full ownership of the marketing analytics function from the ground up
• Transform complex data sets into clear, actionable insights for senior stakeholders
• Design and deliver dynamic dashboards and performance reports across multiple channels
• Leverage data insights to optimize digital campaigns (paid, social, email, web)
• Collaborate cross-functionally with marketing, investment teams, and external vendors
• Develop comprehensive measurement frameworks and advanced attribution models
• Lead innovative testing and experimentation to enhance marketing ROI

Core Tech & Skills:

• Proficiency in Power BI as the primary dashboarding tool
• Experience with Tableau or similar visualization platforms
• Advanced skills in Power Query / Excel for effective data transformation
• Familiarity with Salesforce and other CRM analytics tools
• Expertise in digital analytics (e.g., Google Analytics, Adobe Analytics)
• Experience with marketing automation platforms (e.g., Marketo)
• Knowledge of survey tools (e.g., Qualtrics)
• Strong data storytelling and executive-level presentation skills

Required:

• Background in private equity or financial services
• Experience with attribution modeling techniques
• Familiarity with AI and automation in analytics workflows
• Exposure to brand tracking and customer insights