Department: Col of Humanities and Soc Science

Classification: Public Relations & Mktg Spec 4

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa

sponsorship

Pay Band: 05

Salary: Salary commensurate with education and

experience

Criminal Background Check: Yes

About the Department:

The College of Humanities and Social Sciences (CHSS) marketing and

communications unit produces and implements strategic communication

and marketing initiatives that amplify the impact of its faculty,

students, alumni, and research; strengthen engagement with key

audiences; and maintain brand identity for the college. They tell

the college’s story by creating and sharing content via the

college’s website, print communications, social media channels, and

student recruitment email campaigns.

About the Position:

The Senior Digital Marketing Manager produces strategic marketing

plans, campaigns, and assets for the College of Humanities and

Social Sciences (CHSS) with a focus on attracting prospective

students and driving application and enrollment growth.

Responsibilities

College-Level Strategic Marketing Planning and

Implementation:

• Creates and implements marketing plans and activities for the

College of Humanities and Social Sciences (CHSS) with a focus on

application lead generation and enrollment growth. Assets and

campaigns will articulate clear career pathways and program

benefits through coordinated, engaging, and brand-aligned

communications while maintaining the college’s brand identity;

• Partners with Graduate Academic Affairs and Undergraduate

Academic Affairs to understand and address academic unit

recruitment challenges and content needs;

• Collaborates with Graduate and Undergraduate Academic Affairs

to develop email marketing campaigns for prospective students,

including analyzing metrics and applying data to improve

campaigns;

• Manages strategy for paid social campaigns;
• In support of raising college awareness and increasing graduate

student enrollment, and in collaboration with the Director of

Communications and approved CHSS vendors, creates and posts organic

and paid social media and other online advertisements, as well as

Google search and display ads;

• Advises senior leadership to inform efficient and effective

digital marketing strategies;

• Stays up-to-date with digital marketing trends and best

practices and implements them as appropriate;

• Directs and collaborates with designers, photographers, and

video editors to develop campaigns/campaign content in strategic

areas that align with the college’s mission/marketing

objectives;

• Manages reporting and analytics to inform comprehensive

reporting on the impact of digital campaigns and digital channels

in overall marketing outcomes;

• Oversees development of social media content, including

graphics and video, to align with strategic messages and

themes;

• Serves as the primary CHSS communications contact with the

university’s Enrollment Management office (for undergraduate email

communications) and Graduate Academic Affairs Graduate Enrollment

Coordinator;

• Collaborates with the Senior Writer/Editor to share academic

unit news and propose topics for new content development;

• Writes, edits, and proofreads occasional news stories or

student profiles; and

• Keeps the supervisor and other relevant college staff up to

date on work completed and planned for particular departments or

programs. Regularly share results.

Academic Unit Marketing Training, Consultation, and

Collaboration:

• Trains academic units with effectively communicating the value

of programs to prospective students through integrated marketing

communications, including website program pages, career pathways

and outcomes, student profiles, short-form videos, presentation

materials, collateral for career fairs (e.g., degree flyer

templates), and social media campaigns;

• Creates and maintains resources (templates, guidelines) for

best marketing practices to support academic departments and

programs; writes “How Tos” for the Marketing and Communications

Resources SharePoint site; and develops general guidelines for

spending marketing funds;

• Delivers brief best practice trainings to program directors and

coordinators;

• Creates templates to assist academic units with messaging for

graduate and undergraduate admissions email campaigns;

• Creates and expands a marketing network across programs;
• Coordinates with academic units to gather student and alumni

stories, testimonials, and visuals to showcase authentic voices in

program-specific marketing and recruitment materials;

• With the Social Media Manager, works with academic departments

interested in improving their social media presence and online

advertising. Prepares and shares regular reports on campaign

results with the marketing team and program staff;

• Serves as the primary contact for academic unit marketing

questions;

• Assists with academic unit website content reviews to ensure

accuracy, currency, and alignment with the brand;

• Attends graduate and undergraduate directors/coordinators

meetings to answer marketing questions and address timely

topics;

• Administers Graduate Marketing Budget Use Survey to graduate

program directors and coordinators; and

• Ensures that the CHSS and George Mason University brand

guidelines are implemented consistently across all marketing

assets, both print and digital, and provide brand guidance to

academic unit content creators.

Leadership and Management:

• Supervises and mentors the college’s Social Media Manager and

Marketing and Communications Assistant; and

• Sets clear goals that are aligned with the college's priorities

and monitors outcomes.

Required Qualifications:

• Bachelor’s degree in related field, or equivalent combination

of education and experience;

• Demonstrated experience (5-7 years) in a marketing/recruiting

position;

• Demonstrated supervisory experience;
• Knowledge of the disciplines and values of humanities and

social sciences;

• Knowledge of market analysis and digital marketing strategies,

including a strong focus on content marketing;

• Knowledge of social media strategies and analytics;
• Strong writing and organizational skills; and
• Ability to lead and develop staff.

Preferred Qualifications

• Master’s degree in related field;
• Experience within an academic environment;
• Excellent project management skills;
• Ability to build and sustain robust partnerships within the

college and with external service providers; and

• Proficiency with Adobe Creative Suite.

Instructions to Applicants:

For full consideration, applicants must apply for the Senior

Digital Marketing Manager at https://jobs.gmu.edu/. Complete and submit the online

application to include three professional references with contact

information, and provide a cover letter and resume.

Posting Open Date: June 1, 2026

For Full Consideration, Apply by: June 25, 2026

Open Until Filled: Yes

Mason Ad Statement

Mason is currently the largest and most diverse university in

Virginia with students and faculty from all 50 states and over 135

countries studying in over 200 degree programs at campuses in

Arlington, Fairfax and Prince William, as well as at learning

locations across the commonwealth. Rooted in Mason’s diversity is a

campus culture that is both rewarding and exciting, work that is

meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at

our current opportunities and catch some Mason spirit at

jobs.gmu.edu/!

George Mason University, Where Innovation is Tradition.

Equity Statement

George Mason University is an equal opportunity/affirmative action

employer, committed to promoting inclusion and equity in its

community. All qualified applicants will receive consideration for

employment without regard to race, color, religion, sex, sexual

orientation, gender identity, national origin, age, disability or

veteran status, or any characteristic protected by law.

Campus Safety Information

Mason’s Annual Security and Fire Safety Report is available at

http://police.gmu.edu/annual-security-report/