Manager-Retail Marketing

As an Assistant Manager/ Manager in the Sales function of Watches & Wearables business at our company, your role will involve managing and coordinating all marketing promotions of offline channels. You will be responsible for devising BTL activates based on analysis of audiences, current market conditions, and competitor information for the Titan World & Helios channel. Leading the organized BTL campaigns centrally with all India partners like Magic Pin, Uber, Pine Labs, etc. will be a key aspect of your responsibilities. Additionally, you will work towards enhancing the digital presence of on-ground stores through platforms like GMB and store webpages. Your role will also involve digitizing processes and leading critical store promotions. Another important task will be preparing a calendar of events and sharing campaign creatives with regional teams. You will also have the opportunity to coordinate with external international brands and convince them to partner in activities.

Key Responsibilities:

• Manage and coordinate marketing promotions of offline channels
• Devise BTL activates based on audience analysis and market conditions
• Lead organized BTL campaigns with all India partners
• Enhance digital presence of on-ground stores
• Digitize processes and lead store promotions
• Prepare calendar of events and share campaign creatives with regional teams
• Coordinate with external international brands for partnerships

Qualifications Required:

• Education: Graduate (MBA)
• Relevant Experience: 3-4 years

In this role, you will have interfaces with key customers, third-party service providers, marketing agencies, external auditors, digital partners, regional sales teams, product and brand teams, analytics teams, and support teams. Your behavioral skills will play a crucial role in this position, including customer orientation, ambiguity tolerance, drive for outputs, networking ability, influencing/convincing ability, and detail orientation. Knowledge in vendor management, being technology savvy, and having digital prowess in GMB and website management will be beneficial for your success in this role.

If you are looking for a challenging yet rewarding opportunity to contribute to sales planning, BTL activities, on-ground marketing, and digital presence enhancement, this position could be the perfect fit for you. As an Assistant Manager/ Manager in the Sales function of Watches & Wearables business at our company, your role will involve managing and coordinating all marketing promotions of offline channels. You will be responsible for devising BTL activates based on analysis of audiences, current market conditions, and competitor information for the Titan World & Helios channel. Leading the organized BTL campaigns centrally with all India partners like Magic Pin, Uber, Pine Labs, etc. will be a key aspect of your responsibilities. Additionally, you will work towards enhancing the digital presence of on-ground stores through platforms like GMB and store webpages. Your role will also involve digitizing processes and leading critical store promotions. Another important task will be preparing a calendar of events and sharing campaign creatives with regional teams. You will also have the opportunity to coordinate with external international brands and convince them to partner in activities.

Key Responsibilities:

• Manage and coordinate marketing promotions of offline channels
• Devise BTL activates based on audience analysis and market conditions
• Lead organized BTL campaigns with all India partners
• Enhance digital presence of on-ground stores
• Digitize processes and lead store promotions
• Prepare calendar of events and share campaign creatives with regional teams
• Coordinate with external international brands for partnerships

Qualifications Required:

• Education: Graduate (MBA)
• Relevant Experience: 3-4 years

In this role, you will have interfaces with key customers, third-party service providers, marketing agencies, external auditors, digital partners, regional sales teams, product and brand teams, analytics teams, and support teams. Your behavioral skills will play a crucial role in this position, including customer orientation, ambiguity tolerance, drive for outputs, networking ability, influencing/convincing ability, and detail orientation. Knowledge in vendor management, being technology savvy, and having digital prowess in GMB and website management will be beneficial for your success in this role.

If you are looking for a challenging yet rewarding opportunity to contribute to sales planning, BTL activities, on-ground marketing, and digital presence enhancement, this position could be the perfect fit for you.