Performance Marketing Specialist

Full Timejunior

Telangana, INPosted 3 days ago

Role Overview

The ThinkSmiths is hiring a entry-level Performance Marketing Specialist. This is a full-time role in Telangana. Part of The ThinkSmiths's Performance Marketing hiring, posted 3 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.

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SaaSB2BGoogle AdsGA4Meta AdsLinkedIn AdsCROUTM

Job description

We are looking for a talented Performance Marketing Specialist to join our digital marketing agency. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads, brand visibility, and measurable business growth for our clients.

Role Overview

This role requires a strong blend of strategic thinking, hands-on campaign management, and analytical skills. You will work closely with internal teams to deliver performance-driven campaigns that align with client objectives and business goals. The position is ideal for someone who thrives in a fast-paced agency environment and is passionate about delivering outcomes through data-backed digital marketing.

Key Responsibilities

Plan, launch, and manage paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

Develop performance strategies aligned with client goals, industry benchmarks, and campaign objectives.

Conduct keyword research, audience segmentation, competitor analysis, and campaign structuring.

Write, test, and optimize ad copies, headlines, CTAs, and campaign creatives.

Manage lead generation, retargeting, remarketing, and conversion-focused campaigns.

Monitor campaign performance and continuously optimize for CTR, CPL, ROAS, and conversion rate.

Track campaign results using GA4, Google Tag Manager, pixels, UTM tracking, and platform analytics.

Prepare performance reports, insights, and recommendations for internal and client review.

Collaborate with creative, design, content, and web teams to improve campaign effectiveness.

Ensure efficient budget allocation and media spend optimization across accounts.

Stay updated on evolving ad platform features, trends, and best practices.

Required Skills and Experience

2 to 5 years of experience in performance marketing or paid media.

Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Good understanding of lead generation funnels, conversion tracking, and campaign optimization.

Familiarity with GA4, Google Tag Manager, pixels, UTMs, and reporting dashboards.

Strong analytical and problem-solving skills with attention to detail.

Ability to manage multiple campaigns and deadlines in a dynamic agency setup.

Excellent communication and client-facing presentation skills.

Preferred Skills

Experience working in a digital marketing agency environment.

Exposure to B2B, SaaS, professional services, or high-value lead generation campaigns.

Knowledge of landing page optimization and CRO principles.

Familiarity with CRM tools, marketing automation, and reporting systems.

Strong command over Excel and campaign reporting.

Pay: ₹11,230.70 - ₹42,999.40 per month

Work Location: In person

About The ThinkSmiths

The ThinkSmiths

Performance MarketingOn-site

All open roles at The ThinkSmiths

Frequently Asked Questions

How do I apply for the Performance Marketing Specialist position at The ThinkSmiths?

Use the Apply button above to submit your application directly to The ThinkSmiths. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.

Where is the Performance Marketing Specialist position at The ThinkSmiths located?

This position is based in Telangana. The ThinkSmiths has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.

What does a Performance Marketing Specialist at The ThinkSmiths earn?

The ThinkSmiths has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.

When was the Performance Marketing Specialist role at The ThinkSmiths posted?

This role was posted on July 4, 2026 (3 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.

Is the Performance Marketing Specialist role at The ThinkSmiths entry-level?

Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements The ThinkSmiths has listed.