Performance Marketing Manager; Petcare; Hyderabad

Job Description

Role : Performance Marketing Manager

Location : Hyderabad

Job Purpose/Overview

The Performance Marketing Manager plays a critical role in maximizing the sales performance of Mars through implementation of Digital campaigns, Category and Performance Marketing in the Connected-commerce channel (Marketplace, Quick Commerce & ESPT)

Job Responsibilities

• The expert and owner of Perfect Digital Activations key beliefs D-Commerce, leveraging Mars Global Perfect Digital Activations signature program and external benchmarks.
• Educate and onboard internal and external stakeholders on the importance of PDA and drive collaboration for speedy implementation and application of PDA.
• Lead PDA strategy and coordinate plans in collaboration with digital commerce team, e-marketing, agency partners (e-enabler, media, audit, data) and retailers.
• Support and ensure application of digital merchandising key beliefs by the respective functions and partners in all relevant touch points (Amazon Ads Media+Search , Flipkart Ads Media+Search , BigBasket, Blinkit, Zepto, Swiggy Instamart Media + Search and category/digital marketing/social media marketing initiatives with Supertails, HUFT, Zigly and other E-SPT partners)
• Manage process and tools to support planning, execution, monitoring and evaluation of PDA.
• Create annual plans and calendars, working closely with brand marketing to bring to life media campaigns on all external platforms. Entire annual DCom Marketing expenditure budget management.
• Measure and analyze PDA performance for insights, codify them and make sound recommendations to stakeholders for continuous improvement of RoAS
• Organize test & learn to refine PDA key beliefs & learnings for continuous improvement and to cater to a constantly changing environment.

Context and Scope

The Performance Marketing Manager is responsible for translating and localizing Mars Global Perfect Digital Activation program into retailer or market specific strategies and plans. The job holder influences and works with multiple stakeholders (Customer Development Manager, Brand Marketing, Global/Regional PDA team, retailers, agency partners etc.) to apply PDA across the relevant touch points and maximize RoAS

Job Specifications/Qualifications

Note: May differ from the current job holder’s own skills and experience.

• Education & Professional Qualification

Degree qualified or equivalent in a business /e-commerce related discipline

• Knowledge/Experience
• Have strong commercial understanding of e-Commerce
• Four to five years of experience with either a large e-commerce retailer, or on the agency side specifically deploying performance marketing campaigns on e-commerce platforms, or a large FMCG organization with the e-commerce teams
• Prior and demonstrable experience in a larger retailer or agency with exposure to Amazon Ads, Flipkart Media , Social media marketing , Google marketing, SEO and search expertise
• Good communication skills to educate & influence stakeholders
• Good analytical skill and ability to turn data into insights
• Proven project management skills, attention to detail and exceptional organizational skills
• Comfortable in a fast-paced, dynamic and ambiguous environment
• Strong multi-stakeholder management skills
• Proven and demonstrated experience having worked with agency partners to deploy e-commerce performance marketing campaigns on retailer platforms