Digital Marketing Specialist - PPC Expert only

Company Description

The Fabcode IT Solutions LLP, established in 2016, is a leading IT solutions provider in North India. With a passionate team of expert web designers and developers, the company specializes in custom software development, professional website creation, and e-commerce solutions. They also deliver advanced React.js and Node.js services, ensuring innovative and customized solutions. Dedicated to continuous learning, The Fabcode IT Solutions LLP strives to provide clients with cutting-edge software services.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist - PPC Expert, based in the Mohali district. The specialist will plan, implement, and optimize pay-per-click (PPC) campaigns across various platforms.

Key responsibilities

Candidate must have 2 years - 4 years of experience as a PPC Executive.

• Strong analytical mindset with hands-on experience using tools like Google Ads, Google Analytics, and Google Tag Manager.
• Excellent written and verbal communication skills, with a talent for crafting persuasive ad copy and presenting campaign insights to stakeholders.
• Create and manage PPC campaigns across various platforms, such as Google Ads and social media channels
• Optimize campaigns by adjusting bid strategies, targeting settings, and ad placements.
• Collaborate with the marketing team to align PPC campaigns with overall marketing objectives.
• Perform in-depth keyword research to identify high-value opportunities for targeting.
• Develop compelling ad copy and create visual assets to drive campaign engagement.
• Analyze campaign data and prepare detailed reports to showcase performance and insights.
• Work closely with marketing and sales teams to ensure PPC strategies align with overall business objectives.