Brand Content & Communications Manager

Location: Delhi (Hybrid)

Company: The Atelier Delhi

About Us

We are a new luxury fashion and lifestyle brand rooted in Indian craftsmanship and modern design. From our Delhi atelier, we work closely with master artisans and karigars to create elevated pieces across nightwear, swim, and lifestyle. As the brand prepares to debut at Miami Swim Week at the end of May, we are building a rich world around craft, storytelling, and contemporary luxury.

We are seeking a Brand Content & Communications Manager to help bring that world to life through social media, editorial content, and brand storytelling. This is a rare opportunity to work closely with the founders at our Delhi headquarters and play a meaningful role in shaping the voice, image, and narrative of a brand in its earliest chapter.

Responsibilities

Content & Social Media

Manage and grow the brand’s Instagram and social media presence

Plan and execute a monthly content calendar

Edit and publish photo and video content including reels, posts, and stories

Capture behind the scenes content from the atelier, fittings, and production process

Work closely with the founders to translate daily activities, milestones, and ideas into engaging content

Editorial & Communications

Write and manage brand newsletters and email campaigns

Help develop storytelling around the brand, artisans, collections, and launch journey

Assist with blog posts, brand announcements, and launch communications

Brand Storytelling

Document the process of building the brand and atelier

Create narratives around craftsmanship, design, heritage, and the people behind the garments

Ensure a consistent tone, voice, and visual identity across all channels

Content Coordination

Organize and manage photo and video assets

Assist in planning campaign shoots, content days, and launch content

Coordinate with photographers, designers, and the atelier team when needed

Ideal Candidate

2 to 5 years of experience in content, social media, communications, or brand marketing

Strong writing and communication skills in English

Experience managing Instagram and creating short form video content

Comfortable shooting simple photo and video content on phone or camera

Highly organized and able to work in a fast moving startup environment

Strong interest in fashion, design, craftsmanship, culture, or luxury brands

Bonus if you have experience with

Email platforms such as FloDesk, Mailchimp, or Klaviyo

Canva, Adobe Creative Suite, or similar creative tools

Luxury, fashion, or lifestyle brands

What This Role Offers

The chance to help build a global brand from the ground up

Direct collaboration with the founders

Exposure to artisans, craftsmanship, and fashion production

A creative, entrepreneurial, and highly hands on environment

The opportunity to shape the early voice and image of an exciting new brand