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Job Description
Marketing Analyst
Position Overview
Our client is seeking a driven Marketing Analyst to join a high-impact analytics team supporting measurement, analysis, and reporting across marketing campaigns for deposits, auto loans, and credit cards. This is an execution-focused role for someone who is hands-on with data, curious about the story behind the numbers, and eager to grow.
Must-Have Qualifications
- SQL Proficiency: hands-on experience writing and optimizing queries against large datasets.
- Problem Solving: ability to develop the right analytical framework from scratch, not just execute on an existing one.
- Analytical Thinking: comfortable working with ambiguous data questions and structuring an approach.
- Connecting the Dots: curiosity and skill to uncover the why behind the numbers and present a full story.
- 1–2 years of experience in marketing analytics, business analytics, or data analysis.
- Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, or related field.
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Preferred Qualifications
- Experience with multi-channel marketing analytics: email, paid media, direct mail, digital.
- Familiarity with performance metrics such as CPA, ROAS, conversion rates, and engagement KPIs.
- Exposure to A/B testing, segmentation analysis, or lifecycle analytics.
- Experience with tools such as Tableau, Power BI, GA4, Snowflake, or BigQuery.
- Financial services or regulated industry experience a plus.
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