Tenaquip NIS Limited. is hiring: Paid Media Specialist, Google Ads in California

Job purposeThe Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of high-impact digital advertising campaigns. This role focuses on high-intent acquisition channels, with particular emphasis on Google Ads and on-site conversion performance, using a data-driven approach to increase qualified traffic, improve conversion rates, and enhance data quality. Through continuous testing, analysis, and performance optimization, the role plays a critical part in maximizing ROI and supporting broader business growth.ResponsibilitiesLead the end-to-end management of the Google Ads account, including campaign strategy, structure, bidding, and ongoing optimization across Performance Max, Search, Shopping, Display, and YouTubeImplement and manage value-based bidding strategies and enhanced conversion tracking to align campaign performance with revenue outcomesLead optimization of product feeds within Google Merchant Center, including title enhancements, image quality improvements, UPC accuracy, and product groupingPartner with SEO and web teams to ensure alignment between paid campaigns and landing pages, and to support ongoing conversion rate optimization initiativesIntegrate and leverage competitive pricing insights (e.g., PriceShape) to inform bidding strategies and campaign performanceDevelop and execute campaign strategies focused on our Preferred Brands to strengthen visibility, competitiveness, and overall digital performanceBuild and deliver regular performance reports, providing clear insights and actionable recommendations to stakeholdersConduct ongoing search term analysis, maintain and refine negative keyword lists, and optimize audience targeting and segmentationQualificationsBachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.3–5+ years managing Google Ads accounts with $1M+ annual spendStrong experience with Performance Max, Shopping, and Search campaignsHands‑on experience with Google Merchant Center and product feed managementGoogle Ads certification (an asset)B2B ecommerce or industrial/distribution experience (an asset)#J-18808-Ljbffr