Digital Marketing Specialist - fresher

About the Role

We are looking for a motivated and enthusiastic fresher who is eager to build a career in digital marketing. The candidate will be responsible for assisting in PPC (Pay-Per-Click) campaigns and SEO (Search Engine Optimization) activities to improve online visibility and generate quality leads.

Key Responsibilities

PPC (Paid Marketing):

• Assist in creating and managing ad campaigns on platforms like Google Ads and social media
• Monitor campaign performance and optimize ads for better ROI
• Perform keyword research and competitor analysis
• Generate basic reports on campaign performance

SEO (Organic Marketing):

• Conduct keyword research and implement SEO strategies
• Optimize website content (on-page SEO)
• Work on off-page SEO activities like backlinks, directory submissions, etc.
• Monitor website rankings and traffic using tools

Required Skills

• Basic understanding of digital marketing concepts
• Interest in PPC and SEO
• Good analytical and problem-solving skills
• Basic knowledge of tools like Google Analytics, Google Search Console (preferred but not mandatory)
• Good communication and willingness to learn