Digital PR & Outreach Executive (SEO)
Tailorworks Private LimitedJob Description
Role Overview
We are looking for a Digital PR & Outreach Executive to build strong brand visibility through strategic outreach, media placements, and high-quality backlink acquisition.
This role will play a key part in strengthening our SEO authority and global presence for a luxury fashion brand.
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Key Responsibilities
Execute outreach campaigns for:
- Guest posts
- Brand features
- Backlink placements
- Collaborations
- Identify and connect with:
- Fashion bloggers
- Media publications
- Journalists
- Niche lifestyle and luxury platforms
- Build and manage a database of high-authority websites (India + International)
- Pitch tailored stories and brand narratives to secure:
- High-quality backlinks (do-follow)
- Relevant brand mentions
- Work closely with internal teams:
- SEO (anchor strategy, target pages)
- Content (blogs, PR articles)
- Track and optimise outreach performance:
- Response rates
- Link acquisition
- Domain quality
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Requirements
2–5 years of experience in:
- Digital PR / Outreach / Influencer collaborations / SEO outreach
- Strong communication and pitching skills
- Basic understanding of:
- SEO
- Backlinks
- Domain Authority
- Proven ability to build relationships and close collaborations
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Preferred
- Experience in fashion, luxury, or lifestyle brands
- Existing network of bloggers, editors, or media platforms
- Familiarity with tools like:
- Ahrefs / SEMrush
- Hunter / Apollo
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Key KPIs
- Number of quality backlinks acquired per month
- Average Domain Authority (DA) of links
- Outreach response and conversion rate
- Increase in organic visibility and rankings
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Position Objective
To establish a strong digital presence by combining PR storytelling with SEO-driven outreach, ensuring measurable growth in brand authority, search rankings, and high-intent traffic.
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Job Type: Permanent
Work Location: In person
About Tailorworks Private Limited
Tailorworks Private Limited
thetailorworks.com
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