Digital PR & Outreach Executive (SEO)

Role Overview

We are looking for a Digital PR & Outreach Executive to build strong brand visibility through strategic outreach, media placements, and high-quality backlink acquisition.

This role will play a key part in strengthening our SEO authority and global presence for a luxury fashion brand.

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Key Responsibilities

Execute outreach campaigns for:

• Guest posts
• Brand features
• Backlink placements
• Collaborations
• Identify and connect with:
• Fashion bloggers
• Media publications
• Journalists
• Niche lifestyle and luxury platforms
• Build and manage a database of high-authority websites (India + International)
• Pitch tailored stories and brand narratives to secure:
• High-quality backlinks (do-follow)
• Relevant brand mentions
• Work closely with internal teams:
• SEO (anchor strategy, target pages)
• Content (blogs, PR articles)
• Track and optimise outreach performance:
• Response rates
• Link acquisition
• Domain quality

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Requirements

2–5 years of experience in:

• Digital PR / Outreach / Influencer collaborations / SEO outreach
• Strong communication and pitching skills
• Basic understanding of:
• SEO
• Backlinks
• Domain Authority
• Proven ability to build relationships and close collaborations

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Preferred

• Experience in fashion, luxury, or lifestyle brands
• Existing network of bloggers, editors, or media platforms
• Familiarity with tools like:
• Ahrefs / SEMrush
• Hunter / Apollo

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Key KPIs

• Number of quality backlinks acquired per month
• Average Domain Authority (DA) of links
• Outreach response and conversion rate
• Increase in organic visibility and rankings

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Position Objective

To establish a strong digital presence by combining PR storytelling with SEO-driven outreach, ensuring measurable growth in brand authority, search rankings, and high-intent traffic.

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Job Type: Permanent

Work Location: In person