Digital PR & Outreach Executive (SEO)
Tailorworks Private LimitedRole Overview
Tailorworks Private Limited is hiring a Digital PR & Outreach Executive (SEO). This is a full-time role in New Delhi. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Role Overview
We are looking for a Digital PR & Outreach Executive to build strong brand visibility through strategic outreach, media placements, and high-quality backlink acquisition.
This role will play a key part in strengthening our SEO authority and global presence for a luxury fashion brand.
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Key Responsibilities
Execute outreach campaigns for:
- Guest posts
- Brand features
- Backlink placements
- Collaborations
- Identify and connect with:
- Fashion bloggers
- Media publications
- Journalists
- Niche lifestyle and luxury platforms
- Build and manage a database of high-authority websites (India + International)
- Pitch tailored stories and brand narratives to secure:
- High-quality backlinks (do-follow)
- Relevant brand mentions
- Work closely with internal teams:
- SEO (anchor strategy, target pages)
- Content (blogs, PR articles)
- Track and optimise outreach performance:
- Response rates
- Link acquisition
- Domain quality
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Requirements
2–5 years of experience in:
- Digital PR / Outreach / Influencer collaborations / SEO outreach
- Strong communication and pitching skills
- Basic understanding of:
- SEO
- Backlinks
- Domain Authority
- Proven ability to build relationships and close collaborations
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Preferred
- Experience in fashion, luxury, or lifestyle brands
- Existing network of bloggers, editors, or media platforms
- Familiarity with tools like:
- Ahrefs / SEMrush
- Hunter / Apollo
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Key KPIs
- Number of quality backlinks acquired per month
- Average Domain Authority (DA) of links
- Outreach response and conversion rate
- Increase in organic visibility and rankings
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Position Objective
To establish a strong digital presence by combining PR storytelling with SEO-driven outreach, ensuring measurable growth in brand authority, search rankings, and high-intent traffic.
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Job Type: Permanent
Work Location: In person
Frequently Asked Questions
How do I apply for the Digital PR & Outreach Executive (SEO) position at Tailorworks Private Limited?
Use the Apply button above to submit your application directly to Tailorworks Private Limited. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Digital PR & Outreach Executive (SEO) position at Tailorworks Private Limited located?
This position is based in New Delhi. Tailorworks Private Limited has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Digital PR & Outreach Executive (SEO) at Tailorworks Private Limited earn?
Tailorworks Private Limited has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital PR & Outreach Executive (SEO) role at Tailorworks Private Limited posted?
This role was posted on April 29, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
Is the Digital PR & Outreach Executive (SEO) role at Tailorworks Private Limited entry-level?
Yes. This is an entry-level position. Strong candidates typically have 0-2 years of relevant work experience, internships, or significant project work. Read the full description for any specific qualification requirements Tailorworks Private Limited has listed.
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