Reporting and Marketing Automation Specialist

You will be working with Snipebridge, an innovative talent solutions company that connects exceptional talent with forward-thinking and fast-growing organizations. They are revolutionizing the recruitment industry through their first-of-its-kind Embedded Talent Acquisition solutions.

• *Key Responsibilities:**
• Design, implement, and maintain marketing automation workflows using API integration with tools such as Zapier and Make.com
• Work with data from platforms such as Gmail, CRM, Email Marketing tools, LinkedIn Automation tool
• Create comprehensive reporting dashboards and KPI tracking systems to measure marketing performance and internal Recruiting operations performance
• Analyze marketing and recruiting data to provide actionable insights and recommendations
• Develop and optimize lead scoring models and nurture campaigns
• Manage database quality and ensure data accuracy across marketing platforms
• Collaborate with cross-functional teams to streamline marketing processes and Recruiting business operations
• Monitor campaign performance and conduct A/B testing to optimize results
• Document processes and maintain standard operating procedures
• *Required Qualifications:**
• Bachelor's degree in Business Analytics or a related field
• 1-3 years of experience with marketing automation platforms
• Strong analytical skills with proficiency in data visualization tools
• Advanced Excel skills and experience with SQL (nice to have)
• Knowledge of email marketing best practices and CAN-SPAM regulations
• Experience with CRM systems and marketing analytics tools
• Must have worked with API integration platforms such as Zapier, Make.com, OR IFTTT
• Experience with business intelligence tools (Tableau, Power BI, Looker Studio)
• Knowledge of HTML, CSS, and JavaScript would be a plus
• Excellent communication and project management skills
• *What We Offer:**
• Competitive salary and benefits package
• Professional development opportunities
• Collaborative work environment
• Unlimited Paid time off

You will be a great fit for this role if you are detail-oriented with strong problem-solving abilities, have excellent communication and project management skills, thrive in a fast-paced, dynamic environment, are passionate about data-driven marketing, demonstrate a continuous learning mindset, and can balance multiple projects while meeting deadlines.

This position will allow you to drive marketing & business process efficiency through automation, improve decision-making with data-driven insights, enhance lead generation and nurturing processes, and optimize marketing ROI. You will be working with Snipebridge, an innovative talent solutions company that connects exceptional talent with forward-thinking and fast-growing organizations. They are revolutionizing the recruitment industry through their first-of-its-kind Embedded Talent Acquisition solutions.

• *Key Responsibilities:**
• Design, implement, and maintain marketing automation workflows using API integration with tools such as Zapier and Make.com
• Work with data from platforms such as Gmail, CRM, Email Marketing tools, LinkedIn Automation tool
• Create comprehensive reporting dashboards and KPI tracking systems to measure marketing performance and internal Recruiting operations performance
• Analyze marketing and recruiting data to provide actionable insights and recommendations
• Develop and optimize lead scoring models and nurture campaigns
• Manage database quality and ensure data accuracy across marketing platforms
• Collaborate with cross-functional teams to streamline marketing processes and Recruiting business operations
• Monitor campaign performance and conduct A/B testing to optimize results
• Document processes and maintain standard operating procedures
• *Required Qualifications:**
• Bachelor's degree in Business Analytics or a related field
• 1-3 years of experience with marketing automation platforms
• Strong analytical skills with proficiency in data visualization tools
• Advanced Excel skills and experience with SQL (nice to have)
• Knowledge of email marketing best practices and CAN-SPAM regulations
• Experience with CRM systems and marketing analytics tools
• Must have worked with API integration platforms such as Zapier, Make.com, OR IFTTT
• Experience with business intelligence tools (Tableau, Power BI, Looker Studio)
• Knowledge of HTML, CSS, and JavaScript would be a plus
• Excellent communication and project management skills
• *What We Offer:**
• Competitive salary and benefits package
• Professional development opportunities
• Collaborative work environment
• Unlimited Paid time off

You will be a great fit for this role if you are detail-oriented with strong problem-solving abilities, have excellent communication and project management skills, thrive in a fast-paced, dynamic environment, are passionate about data-driven marketing, demonstrate a continuous learning mindset, and can balance multiple projects while meeting deadlines.