Senior Growth Marketing Manager

Snapdocs is seeking a strategic, hands-on Senior Growth Marketing Manager to own and drive revenue and bookings outcomes across existing and new verticals through our core digital growth engine. This role owns Snapdocs website, leads a major website evolution, and brings deep expertise in SEO-driven growth.

This is a high-ownership role for a results-oriented growth leader who identifies opportunities, builds strategy, sets targets, and tests and iterates relentlessly to achieve outcomes. You’ll be a strong cross-functional partner to Sales and Customer Success, with clear accountability for pipeline, bookings, and revenue impact, and will play a critical role in expanding Snapdocs into new verticals, audiences, and revenue streams.

What You’ll Do

Website Ownership & New Website Project 

• Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
• Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
• Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
• Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
  

SEO Leadership & Organic Growth

• Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
• Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
• Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
• Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
• Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality

Growth Strategy & New Revenue Streams

• Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
• Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
• Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
• Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently

Marketing Automation & AI

• Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
• Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
• Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs

Campaign Strategy & Management

• Build and scale integrated campaigns aligned to business goals and pipeline growth.
• Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.
• Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.<