Performance Marketing Specialist- Navi Mubai

Job Overview

We are looking for a data-driven and results-oriented Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate will have a strong understanding of paid media, conversion optimization, and analytics, with a focus on driving measurable growth and ROI.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
• Optimize campaigns to achieve key KPIs including CPA, ROAS, CTR, and conversion rates
• Conduct keyword research, audience targeting, and competitor analysis
• Manage budgets efficiently and allocate spend based on performance insights
• A/B test creatives, landing pages, and ad copies to improve campaign performance
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Tag Manager, and other analytics platforms
• Implement and manage tracking (pixels, conversion tracking, UTM parameters)
• Collaborate with creative, content, and design teams to develop high-performing ad creatives
• Identify growth opportunities and new channels for customer acquisition
• Stay updated with the latest trends, tools, and platform updates in digital marketing

Required Skills & Qualifications

• 2–5 years of experience in performance marketing or paid media
• Hands-on experience with Google Ads, Meta Ads, and other advertising platforms
• Strong analytical skills and ability to interpret data to drive decisions
• Experience with tools like Google Analytics, Google Tag Manager, and Excel
• Knowledge of conversion tracking, attribution models, and funnel optimization
• Understanding of SEO basics and landing page optimization is a plus
• Excellent communication and reporting skills

Preferred Qualifications

• Experience working with e-commerce, SaaS, or lead generation campaigns
• Familiarity with CRM tools (e.g., HubSpot, Salesforce)
• Experience in handling high-budget campaigns (₹5L+/month or equivalent)
• Certifications in Google Ads, Meta Blueprint, or similar

Key KPIs

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead Quality & Volume
• Campaign ROI

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,594.84 per month

Education

• Bachelor's (Required)

Experience

• Google Ads: 3 years (Required)
• E-Commerce: 2 years (Required)
• meta ads: 2 years (Required)
• Digital Marketing Agency: 2 years (Required)

Location:

• Navi Mumbai, Maharashtra (Navi Mumbai) (Required)

Work Location: In person