Content Creator / Digital Marketing Specialist

Content Creator & Digital Marketing Specialist

Create. Capture. Tell the Story.

If you see content opportunities everywhere...

A boat gliding into a marina.

A customer installing a new product.

A product feature nobody is talking about.

A customer question that should become a video.

...then we'd like to meet you.

Sideshift is looking for a Content Creator & Digital Marketing Specialist to help bring our brand to life through creative content, compelling storytelling, and digital engagement.

This isn't a role spent sitting in marketing meetings.

It's for someone who loves creating, filming, writing, testing ideas, and helping customers discover products that make boating easier, safer, and more enjoyable.

About Sideshift

Sideshift designs and manufactures innovative bow and stern thruster systems trusted by boaters, dealers, installers, and OEM partners across North America and beyond.

As we continue to grow, we're investing in our brand and digital presence. We already work with an experienced marketing agency that manages our advertising and broader digital strategy. Now we're looking for someone in-house to create the content that brings it all to life.

What You'll Do

You'll own much of our day-to-day content creation and digital marketing.

One week you might write a product launch email, film video at a boat show, create social media content, and build dealer marketing materials. The next, you'll be capturing customer stories, editing video, and launching new campaigns.

You'll:

• Create engaging content for email, social media, websites, and product launches
• Turn technical product information into clear, customer-friendly content
• Develop brochures, presentations, newsletters, and dealer resources
• Manage social media content calendars and online engagement
• Capture photography and video at trade shows, customer installations, and company events
• Support email marketing, product launches, and customer communications
• Help maintain a consistent, professional brand across every customer touchpoint

Who You Are

You're creative, organized, and curious.

You enjoy producing content, learning new tools, and finding better ways to communicate ideas. You work well independently, collaborate easily with technical and commercial teams, and don't wait to be told what to do next.

Most importantly, you genuinely enjoy creating.

What We're Looking For

Required

• 1-2 years in content creation, marketing, communications, or a similar role
• Excellent writing and communication skills
• Experience creating content for websites, email, and social media
• Experience with Canva, Adobe Creative Suite, or similar tools
• Strong organizational skills and attention to detail
• Comfortable managing multiple projects independently
• Experience using AI tools to improve productivity and content creation

Bonus

• Experience marketing physical products
• Photography and video editing skills
• Manufacturing, engineering, outdoor recreation, or marine industry experience
• Experience with email marketing platforms, CMS websites, or SEO

Why Join Sideshift?

This role offers something many marketing jobs don't:

Ownership. Variety. Creativity.

You'll work closely with leadership, collaborate across the business, occasionally attend industry events, and create content seen by boating enthusiasts around the world.

If you're excited about building a growing brand and creating work you're proud of, we'd love to hear from you.

Apply today—and show us something you've created that you're proud of. Please note the role is located in Carleton Place, Ontario

Pay: $57,000.00-$65,000.00 per year

Benefits

• On-site parking

Work Location: Hybrid remote in Kanata, ON K2M 2V8