Creative Strategist (Copywriter Background)

Remote | Full-Time

Total comp: $100,000 - $120,000 CAD

Base comp: $80,000-$100,000 CAD

At Sidekick, we help people recover faster from injuries. Trusted by Olympic champions and everyday athletes, our products have been featured in Men's Health and Running Magazine. With 94% of users finding relief, we aim to be the go-to injury relief brand.

We’re looking for a Creative Strategist who is a very strong copywriter, especially for video content. This is a performance marketing role. Your work will show up in paid social ads and will be measured by its results.

How we think about this role

This is a video-focused role on paid social ads that sell our products through educational marketing. As an injury rehab brand, our content needs to talk about injuries, rehab concepts, and how our products work.

You don’t need a physiotherapy background for this role. What matters is your ability to learn quickly, ask good questions, and turn technical or clinical ideas into content that everyday people can understand and trust.

You’ll be responsible for:

• Helping people understand why and how product works for their injury
• Using education + entertainment to sell our products
• Turning rehab, physiotherapy, and product concepts into simple, digestible ideas
• Writing video hooks and scripts that sound natural on camera

What you’ll actually do

• Write short-form and long-form video ad scripts
• Break down customer pain, objections, and skepticism into persuasive messaging
• Work with creators and editors to make sure the idea is executed properly
• Review performance and iterate until it’s better

What we care about (a lot)

We’re looking for people who:

• Are ambitious and want to be genuinely great at what they do
• Have high standards for their own work
• Take ownership and don’t need to be micromanaged

If you’re looking for something comfortable or low-pressure, this won’t be a fit.

Skills we expect

• Excellent copywriting
• Very strong writing for spoken word / video
• Solid understanding of direct-response marketing
• Good understanding of e-commerce and conversion
• Ability to simplify complex or technical topics
• Creative thinking and angle development
• Comfortable writing for video, email, and landing pages

Experience

• 5+ years in copywriting, creative strategy, or direct-response roles
• Experience in DTC, health, fitness, or rehab is a plus

Why this role is worth it

• Fast-growing company whose mission is to solve chronic pain and injuries
• Competitive compensation + performance-based bonus
• You’ll see the direct impact of your work on business results
• You’ll be held to a high bar, which means you’ll get better fast
• Comprehensive health benefits
• Work from home