Creative Director - Ads & Performance Marketing (US Market)

Creative Director - Ads & Performance Marketing (US Market)

Location: Technopark, Trivandrum, Kerala (Onsite)

About Way.com

Way.com operates across parking, car wash, gas, EV, insurance, and auto repair - serving millions of users across the United States.

Our growth depends on high-performing creative, not just good design.

Role Overview

We are looking for a hands-on Creative Director with a strong background in advertising and performance marketing.

This role is focused on building, scaling, and optimizing ad creatives across formats - not just directing, but actively contributing to execution and iteration.

Key Responsibilities

Ad Creative Production

• Lead creation of high-volume ad creatives across:
• Static
• Video
• Motion
• Ensure output is optimized for multiple platforms and formats

Performance Marketing Focus

• Work closely with marketing teams on:
• A/B testing
• Iteration cycles
• Performance optimization
• Continuously refine creatives based on data

US Market Campaigns

• Build campaigns tailored to US consumer behavior
• Ensure cultural and communication relevance

Agency-Speed Execution

• Operate in a fast-paced, multi-campaign environment
• Manage high output without compromising quality

Team Leadership

• Lead and mentor designers, motion artists, and copywriters
• Collaborate with freelancers and external partners

Hands-on Contribution

• Actively contribute to design, direction, and creative output when needed

Required Qualifications

• Good time in advertising / creative roles (agency preferred)
• Strong portfolio of ad campaigns (static, video, motion)
• Experience working on US-based brands or campaigns
• Proven ability to iterate creatives based on performance data
• Experience leading creative teams in agency or similar environments
• Proficiency in Adobe Creative Suite, Figma, and video tools
• Ability to manage multiple campaigns simultaneously

What We’re Looking For

• Execution-first mindset
• Speed with quality
• Strong understanding of performance-driven creative
• Ability to move from idea > production > iteration quickly

What This Role Is Not

• Not a pure brand storytelling role
• Not limited to reviewing work
• Not suited for candidates without performance marketing exposure