Creative Director - Ads & Performance Marketing (US Market)
Way.com, IndiaRole Overview
Way.com, India is hiring a Creative Director - Ads & Performance Marketing (US Market). This is a full-time role in Thiruvananthapuram. Part of Way.com, India's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Creative Director - Ads & Performance Marketing (US Market)
Location: Technopark, Trivandrum, Kerala (Onsite)
About Way.com
Way.com operates across parking, car wash, gas, EV, insurance, and auto repair - serving millions of users across the United States.
Our growth depends on high-performing creative, not just good design.
Role Overview
We are looking for a hands-on Creative Director with a strong background in advertising and performance marketing.
This role is focused on building, scaling, and optimizing ad creatives across formats - not just directing, but actively contributing to execution and iteration.
Key Responsibilities
Ad Creative Production
- Lead creation of high-volume ad creatives across:
- Static
- Video
- Motion
- Ensure output is optimized for multiple platforms and formats
Performance Marketing Focus
- Work closely with marketing teams on:
- A/B testing
- Iteration cycles
- Performance optimization
- Continuously refine creatives based on data
US Market Campaigns
- Build campaigns tailored to US consumer behavior
- Ensure cultural and communication relevance
Agency-Speed Execution
- Operate in a fast-paced, multi-campaign environment
- Manage high output without compromising quality
Team Leadership
- Lead and mentor designers, motion artists, and copywriters
- Collaborate with freelancers and external partners
Hands-on Contribution
- Actively contribute to design, direction, and creative output when needed
Required Qualifications
- Good time in advertising / creative roles (agency preferred)
- Strong portfolio of ad campaigns (static, video, motion)
- Experience working on US-based brands or campaigns
- Proven ability to iterate creatives based on performance data
- Experience leading creative teams in agency or similar environments
- Proficiency in Adobe Creative Suite, Figma, and video tools
- Ability to manage multiple campaigns simultaneously
What We’re Looking For
- Execution-first mindset
- Speed with quality
- Strong understanding of performance-driven creative
- Ability to move from idea > production > iteration quickly
What This Role Is Not
- Not a pure brand storytelling role
- Not limited to reviewing work
- Not suited for candidates without performance marketing exposure
Frequently Asked Questions
How do I apply for the Creative Director - Ads & Performance Marketing (US Market) position at Way.com, India?
Use the Apply button above to submit your application directly to Way.com, India. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Creative Director - Ads & Performance Marketing (US Market) position at Way.com, India located?
This position is based in Thiruvananthapuram. Way.com, India has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Creative Director - Ads & Performance Marketing (US Market) at Way.com, India earn?
Way.com, India has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Creative Director - Ads & Performance Marketing (US Market) role at Way.com, India posted?
This role was posted on April 23, 2026 (53 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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