Senior Brand Manager – Creative (India)

Designation: Senior Brand Manager – Creative & Growth Location: Andheri East, Mumbai, Maharashtra Employment Type: Full-time Foxtale is a quick-growing D2C skincare brand focused on science-backed, performance-driven products. We’re looking for a Senior Brand Manager who can own and drive creative strategy and execution across all growth channels. This role sits at the intersection of brand, performance, and commerce—requiring a sharp eye for creative, a strong understanding of channel dynamics, and the ability to independently drive deployment across teams. Key Responsibilities: 1. Creative Strategy & Management Own end-to-end creative development across performance marketing, retention, and marketplace channels Translate brand strategy into high-performing, platform-first creatives Drive creative testing frameworks (hooks, formats, messaging variations) across channels Ensure consistency in brand voice while adapting for platform-specific nuances 2. Growth Channel Integration Lead creative planning for performance marketing (Meta, Google, YouTube, etc.) Oversee retention marketing creatives (CRM, WhatsApp, email journeys, push) Drive marketplace creatives across B2C (Amazon, Nykaa, Myntra) and B2B channels Collaborate with media teams to align creative with campaign objectives and KPIs 3. Creative Deployment & Optimization Own the lifecycle of creative deployment—from briefing to rollout to iteration Work closely with internal teams and external agencies to ensure timely execution Analyze performance data and continuously optimize creatives for conversion and engagement Build systems/processes for scalable creative production and deployment 4. Cross-functional Leadership Work independently across teams (performance, retention, marketplace, design, content) Act as the central POC for all growth-related creative requirements Align stakeholders on priorities, timelines, and output quality