Search Engine Marketing SEM Specialist

As an experienced Search Engine Marketing (SEM) Specialist, your role will involve managing, optimizing, and scaling paid marketing campaigns across search engines and digital platforms. Your key responsibilities will include:

• Planning, executing, and scaling paid campaigns across Google Search, Display, YouTube, and Meta (Facebook & Instagram).
• Conducting detailed keyword and audience research to identify high-performing segments.
• Optimizing campaigns daily for CTR, CPC, CPA, and ROAS performance metrics.
• Writing and testing ad creatives, copy, and landing pages in collaboration with design and content teams.
• Managing and tracking campaign budgets efficiently to maximize ROI.
• Conducting A/B tests for creatives, audiences, and bidding strategies.
• Generating regular performance reports and insights, with recommendations for continuous improvement.
• Collaborating with SEO, content, and analytics teams to ensure end-to-end marketing synergy.
• Staying updated with the latest ad trends, tools, and platform policies.

Key Skills & Competencies required for this role include:

• Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram).
• Deep understanding of audience targeting, bidding optimization, and funnel strategy.
• Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.
• Ability to create data-driven campaign strategies and actionable insights.
• Creative mindset with robust attention to detail in ad copy and visual alignment.
• Excellent communication, time management, and analytical skills.

Qualifications

• Bachelors/Masters degree in Marketing, Digital Marketing, Business, or related field.
• 57 years of experience in SEM and digital campaign management.
• Certification in Google Ads or related platforms preferred.

Please note that this is a full-time position with a salary range of 30,000.00 - 40,000.00 per month. The work location is in person at Indra Nagar. As an experienced Search Engine Marketing (SEM) Specialist, your role will involve managing, optimizing, and scaling paid marketing campaigns across search engines and digital platforms. Your key responsibilities will include:

• Planning, executing, and scaling paid campaigns across Google Search, Display, YouTube, and Meta (Facebook & Instagram).
• Conducting detailed keyword and audience research to identify high-performing segments.
• Optimizing campaigns daily for CTR, CPC, CPA, and ROAS performance metrics.
• Writing and testing ad creatives, copy, and landing pages in collaboration with design and content teams.
• Managing and tracking campaign budgets efficiently to maximize ROI.
• Conducting A/B tests for creatives, audiences, and bidding strategies.
• Generating regular performance reports and insights, with recommendations for continuous improvement.
• Collaborating with SEO, content, and analytics teams to ensure end-to-end marketing synergy.
• Staying updated with the latest ad trends, tools, and platform policies.

Key Skills & Competencies required for this role include:

• Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram).
• Deep understanding of audience targeting, bidding optimization, and funnel strategy.
• Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.
• Ability to create data-driven campaign strategies and actionable insights.
• Creative mindset with robust attention to detail in ad copy and visual alignment.
• Excellent communication, time management, and analytical skills.

Qualifications

• Bachelors/Masters degree in Marketing, Digital Marketing, Business, or related field.
• 57 years of experience in SEM and digital campaign management.
• Certification in Google Ads or related platforms preferred.

Please note that this is a full-time position with a salary range of 30,000.00 - 40,000.00 per month. The work location is in person at Indra Nagar.