Digital Marketing Manager (Search & Reach Specialist)

Digital Marketing Manager (Search & Reach Specialist) (Contract, ongoing)

We are seeking a results-driven Digital Marketing Manager with deep expertise in search and reach strategies, and a proven ability to convert clicks into customers. This role is ideal for a performance-focused marketer who understands how to blend data, creativity, and channel strategy to drive measurable growth.

About Savant Tours

Savant Tours is a Toronto-based tour operator offering thoughtfully designed experiences that showcase the best of Toronto and the Niagara Region. We create informative, memorable tours for travelers who value quality storytelling, local insight, and seamless execution.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies across search and reach channels, including paid search (Google Ads), SEO, social media, display advertising, and video platforms.
• Own the full funnel: from awareness and traffic acquisition to conversion optimization and customer retention.
• Manage and optimize paid media campaigns with a strong focus on ROI, cost-per-acquisition (CPA), and click-to-conversion performance.
• Analyze campaign data and user behavior to continuously improve conversion rates and marketing efficiency.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Implement A/B testing across ads, landing pages, and funnels to maximize performance.
• Track, report, and present key performance metrics, including CTR, CVR, ROAS, and customer acquisition cost.
• Stay current with digital marketing trends, platform updates, and emerging technologies.

Qualifications

• 5+ years of experience in digital marketing, with a strong focus on search and performance-based campaigns.
• Demonstrated success in improving click-to-conversion rates and scaling paid acquisition campaigns.
• Expertise in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic display.
• Strong understanding of SEO principles and how organic and paid strategies complement each other.
• Proficiency in analytics tools such as Google Analytics (GA4), Tag Manager, and conversion tracking systems.
• Experience managing multi-channel campaigns with cohesive messaging and attribution models.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Excellent communication and project management skills.

Preferred

• Experience in travel, tourism, or experiential marketing.
• Familiarity with CRM systems, email marketing platforms, and marketing automation tools.
• Experience with landing page builders and CRO tools (e.g., Unbounce, Hotjar, Optimizely).

What Success Looks Like:

• Consistently improving conversion rates across campaigns.
• Efficient scaling of paid channels while maintaining or reducing CPA.
• Strong alignment between traffic acquisition strategies and business revenue goals.

Compensation structure (hourly, contract, results-driven), and amount to be discussed in an interview. We have the flexibility to work with the candidates' preferred payment structure.

Please reach out to Duncan@savant-tours.com with your resume.

Pay: $40.00-$60.00 per hour

Work Location: Remote