Lead Technical SEM Specialist in Paid Media Innovation
Scribd, Inc.Job Description
Become a Lead Technical SEM Specialist dedicated to paid media innovation. Shape the future of content advertising systems through strategic oversight and hands-on campaign management.
This role involves developing scalable solutions for ad platforms by leveraging your SEM experience to automate manual efforts. You will collaborate with cross-functional teams to ensure that marketing needs translate efficiently into technical requirements, enhancing overall campaign performance through quality control and system monitoring.
Key Responsibilities :
- Manage infrastructure for SEM feed optimization
- Run hands-on SEM campaigns for strategy validation
- Organize content to enhance bidding and budget strategies
- Define automation processes to simplify campaign management
- Collaborate with data engineers to improve feed quality
Requirements
- 7+ years in performance marketing, focusing on SEM
- Experience with managing complex, feed-based campaigns
- Strong technical partnership skills with cross-functional teams
- Background in creating scalable marketing systems
- Proven ability to diagnose data quality issues
Lead market innovation by developing comprehensive SEM solutions that enhance performance and drive impactful results.
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