Digital Marketing Expert (eCommerce Paid Ads Specialist)

Digital Marketing Expert (eCommerce | Paid Ads Specialist)

Location: Zirakpur

Salary: INR 30,000 - 60,000 per month

Qualification: Graduate / Post Graduate in any stream

Experience: Minimum 2 years

About the Role

We are looking for a results-driven Digital Marketing Expert with in-depth knowledge of Google Ads Manager, Google Merchant Centre, Google Tag Manager, Google Analytics, and Meta Ads Platform. The ideal candidate will have experience managing eCommerce ad campaigns, optimizing sales funnels, and driving conversions.

Key Responsibilities:

✅ Plan, create, and optimize Google Ads (Search, Display, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns.

✅ Manage Google Merchant Centre and ensure product feed optimization for better visibility.

✅ Implement and troubleshoot Google Tag Manager for tracking and performance measurement.

✅ Analyze data using Google Analytics to improve campaign effectiveness and optimize ROAS.

✅ Conduct A/B testing and audience segmentation to enhance ad performance.

✅ Develop remarketing and retargeting strategies to boost conversions.

✅ Stay updated on digital marketing trends, algorithm changes, and industry best practices.

Requirements

✔ Minimum 2 years of hands-on experience in running paid ad campaigns.

✔ Strong knowledge of eCommerce marketing and online sales strategies.

✔ Experience with performance marketing and conversion rate optimization.

✔ Ability to analyze data, track KPIs, and implement data-driven strategies.

✔ Strong understanding of ad policies, bidding strategies, and audience targeting.

✔ Experience with Shopify, WooCommerce, or other eCommerce platforms is a plus.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience

• E-commerce: 1 year (Preferred)
• total work: 2 years (Preferred)

Work Location: In person