SEO & PPC Specialist

SEO (Organic Growth)

• Perform keyword research focusing on high-intent and transactional keywords
• Optimize Product Listing Pages (PLPs) and Product Detail Pages (PDPs)
• Write and optimize:
• Product descriptions
• Category content
• Meta titles & descriptions
• Improve internal linking and on-page SEO
• Monitor keyword rankings and organic performance
• Work with developers for technical SEO improvements (site speed, schema, indexing)

PPC (Paid Advertising)

• Manage and optimize campaigns across:
• Google Ads (Search, Shopping, Display)
• Meta Ads (Facebook & Instagram)
• Create high-converting ad copies
• Monitor campaign performance and optimize for ROAS
• Conduct A/B testing for ads and landing pages
• Manage budgets and improve cost efficiency

Analytics & Tracking

• Monitor performance using:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Google Search Console (GSC)
• Track key events such as:
• Add to cart
• Checkout
• Purchases
• Generate insights and recommend improvements

AI & Automation

• Use AI tools (ChatGPT, etc.) to:
• Generate SEO content
• Create ad copies
• Improve workflow efficiency
• Develop effective prompts for faster execution

Requirements

• 2–3 years of experience in SEO and PPC
• Certification in Digital Marketing / Google Ads (preferred)
• Strong understanding of ecommerce SEO
• Hands-on experience with GA4, GTM, GSC, Google Ads
• Basic understanding of Meta Ads
• Good content writing skills for ecommerce
• Analytical mindset with focus on ROI

Key Skills

• Keyword Research & SEO Optimization
• Paid Ads Management
• Data Analysis & Reporting
• Conversion Optimization
• AI Tools Usage (Prompting)

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits

• Flexible schedule
• Health insurance

Work Location: In person