Job Description
SEO (Organic Growth)
- Perform keyword research focusing on high-intent and transactional keywords
- Optimize Product Listing Pages (PLPs) and Product Detail Pages (PDPs)
- Write and optimize:
- Product descriptions
- Category content
- Meta titles & descriptions
- Improve internal linking and on-page SEO
- Monitor keyword rankings and organic performance
- Work with developers for technical SEO improvements (site speed, schema, indexing)
PPC (Paid Advertising)
- Manage and optimize campaigns across:
- Google Ads (Search, Shopping, Display)
- Meta Ads (Facebook & Instagram)
- Create high-converting ad copies
- Monitor campaign performance and optimize for ROAS
- Conduct A/B testing for ads and landing pages
- Manage budgets and improve cost efficiency
Analytics & Tracking
- Monitor performance using:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Google Search Console (GSC)
- Track key events such as:
- Add to cart
- Checkout
- Purchases
- Generate insights and recommend improvements
AI & Automation
- Use AI tools (ChatGPT, etc.) to:
- Generate SEO content
- Create ad copies
- Improve workflow efficiency
- Develop effective prompts for faster execution
Requirements
- 2–3 years of experience in SEO and PPC
- Certification in Digital Marketing / Google Ads (preferred)
- Strong understanding of ecommerce SEO
- Hands-on experience with GA4, GTM, GSC, Google Ads
- Basic understanding of Meta Ads
- Good content writing skills for ecommerce
- Analytical mindset with focus on ROI
Key Skills
- Keyword Research & SEO Optimization
- Paid Ads Management
- Data Analysis & Reporting
- Conversion Optimization
- AI Tools Usage (Prompting)
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits
- Flexible schedule
- Health insurance
Work Location: In person
About Rudra Centre Services Pvt. Ltd
Rudra Centre Services Pvt. Ltd
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