Senior Product Owner, Data Activation

Most data activation roles are about managing a backlog. This one is about building the infrastructure that makes activation work at scale - and doing it in a way that compounds over time. 

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. Our Data Activation business is responsible for getting that proprietary consumer intelligence into every platform where our clients buy media and make decisions - DSPs, SSPs, Walled Gardens, CTV platforms, Retail Media Networks, Identity Providers, and Data Platforms. This role owns the execution of that. 

 

What this role is 

This is the planning and execution layer for Data Activation. Strategy and the roadmap are owned by the Sr. Director, Data Activation Strategy. Your job is to turn that roadmap into shipped product, sprint by sprint - productizing how Resonate connects to partners, automating the workflows that make activation reliable, and serving as the day-to-day point of accountability for the Data Activation build. 

You're not here to define where the business is going. You're here to make sure it gets there. 

 

What you'll be doing 

• Owning the Data Activation backlog end-to-end - translating the roadmap into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira 

• Building and owning the productized partner integration framework for partners such as LiveRamp, Blockgraph, Narrative.IO, InfoSum, and DSP/SSP connectors - defining the integration pattern, intake template, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project each time 

• Contributing functional requirements and acceptance criteria to the next-gen API and MCP target state architecture, working within the technical direction set by Engineering and Product leadership 

• Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale 

• Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision 

• Serving as the product point of contact for Customer Success, Sales, and Solutions - providing feasibility assessments and equipping those teams with the positioning and proof points they need 

• Surfacing execution risks and dependencies to leadership early, with a clear point of view and a recommended path forward 

 

What we're looking for 

You'll need: 

• Substantial product management experience in the digital advertising or streaming ecosystem, with a focus on audience creation, identity, and data distribution - you've done this long enough to have seen things go wrong and know why. 

• Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery 

• Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function 

• Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms 

• Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement 

• The technical fluency to participate substantively in API design and integration architecture discussions - you can read and reason about data flow schematics and integration diagrams, and you're comfortable using AI tools to validate that delivered code meets the requirements you defined 

• Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira 

• Strong async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly 

Strong signals: 

• Experience with CTV, Retail Media Networks, or Walled Garden activation workflows 

• Familiarity with clean room environments and data collaboration platforms 

• A track record of building repeatable frameworks out of what were previously one-off processes 

 

Who does well here 

You execute with real precision and you understand why it matters - not just what's shipping, but what downstream effect it has on partners, customers, and the business. You use the prioritization framework you've been given to defend the roadmap with evidence, and you know when to escalate rather than absorb. You're comfortable in a remote, fast-moving environment where not everything is fully defined, and you'd rather build the structure than wait for it. 

 

Why Resonate 

• A product area with real scope - you're not managing a feature, you're building the activation infrastructure for an enterprise data business 

• A company past the early-stage chaos, with serious customers, a clear roadmap, and enough scale to make the work meaningful 

• The kind of place where good work is visible and compounds - what you build here will still be running when you look back on it