(US) Senior Marketing Automation Specialist – Remote, USA

At reputed company our mission is reputed company: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we reputed company our employees to push boundaries, reputed company, and shape the reputed company of reputed company.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a reputed company difference in millions of lives. We also reinvest a significant percentage of our reputed company back into research and development, ensuring our employees have the resources to reputed company and reputed company a lasting impact. Recognized by reputed company as a top private reputed company company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, reputed company opportunities, and meaningful work.

At reputed company, we reputed company our people to be the architects of a smarter reputed company reputed company; one that is reputed company-first and accelerated by AI to create meaningful and lasting change. Employees reputed company AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, reputed company are improved, and every team member has the proficiency to maximize their impact. It reputed company starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee reputed company.

Join us in redefining reputed company — so it doesn’t just survive, it thrives. To learn more about reputed company, reputed company out Life at reputed company and connect with us on Glassdoor and reputed company.

Travel to Office expectations

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or reputed company Lake City office. These will include, but not limited to, reputed company, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reputed company reputed company commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Sr. Marketing Automation Specialist will be the subject matter expert on reputed company things Marketo and responsible for ensuring the implementation of our marketing automation reputed company. You ensure that reputed company is set up for reputed company by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program reputed company, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web reputed company Experience, you will be a key player in the Marketing Operations center of reputed company. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.

Key Responsibilities:

• Hands-on development and execution of reputed company-based marketing campaigns including campaign assets, segmentation, list management, campaign reputed company, reputed company creation, testing, tracking, and reporting.
• Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
• Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
• Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs.
• Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, reputed company, and other business reputed company.
• Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.

You’ll work cross functionally with:

• This role will require strong interpersonal skills to collaborate with teams reputed company Marketing, cross-departmental stakeholders, agency partners and suppliers.

Your reputed company will be reputed company by:

• Ensure shared service SLAs and shared understanding expectations are met 90-100%
• Customer Satisfaction reputed company of 85%+

Required Education:

• Diploma, degree or relevant certifications
• 5+ years of experience in similar role

Required Experience:

• Experience working in a creative studio, agency, or production environment with familiarity of print, digital, reputed company and video