Director, Demand Generation

Be an Early ApplicantFull Time

Boston, MAPosted Today

Job Description

<div class="content-intro">With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!</div>Recorded Future is the world's largest threat intelligence company. We sell to enterprise security teams and government agencies globally, and our marketing organization is built around pipeline accountability across three functions: demand generation, field marketing, and partner marketing. The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets. * Please note this role requires working from the Recorded Future office in Boston, MA at least 3 days per week <h3>What You'll Do:</h3> <ul> <li>Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing</li> <li>Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percentage</li> <li>Lead a team spanning campaigns, ABM, content, and lifecycle marketing, with regional alignment to dedicated marketing leads across global geos</li> <li>Build and scale enterprise ABM programs in close partnership with sales, targeting strategic accounts across key verticals</li> <li>Own lead definitions, inbound routing logic, and funnel stage accountability in partnership with sales and revenue operations, driving alignment through shared metrics and regular reporting cadences</li> <li>Drive SEO, GEO, and website conversion rate optimization in partnership with marketing operations to grow organic pipeline and improve funnel performance</li> <li>Oversee the blog, content calendar, and free tools as demand generation assets, ensuring each serves pipeline goals</li> <li>Own and manage the demand generation budget, including forecasting, pacing, and performance-based reallocation</li> <li>Run A/B testing and experimentation across campaigns, email, paid, and landing pages to drive continuous funnel improvement</li> <li>Collaborate cross-functionally with product marketing, brand, and field marketing, and manage agency and vendor relationships to ensure aligned execution</li> </ul> <h3>What You'll Bring:</h3> <ul> <li>Ten or more years of B2B marketing experience, with five or more years leading demand generation functions</li> <li>Demonstrated track record of owning and hitting a marketing-sourced pipeline number</li> <li>Experience building and running enterprise ABM programs with sales as a co-owner</li> <li>Experience running demand generation across global markets</li> <li>Experience owning and managing a demand generation budget, including forecasting and performance-based reallocation</li> <li>Proficiency with Marketo, Salesforce, and at least one ABM platform</li> <li>Fluency applying AI to marketing workflows, including campaign optimization, content operations, personalization, and reporting at scale</li> <li>Strong analytical skills with a data-driven approach to campaign optimization and budget allocation</li> <li>Cybersecurity or technical enterprise B2B background strongly preferred</li> </ul> <h3>What Success Looks Like:</h3> <ul> <li>Marketing-sourced pipeline contribution against quarterly and annual targets</li> <li>Improvement in MQL-to-SQL conversion rates over time</li> <li>Reduction in cost per MQL and cost per opportunity</li> <li>ABM account engagement and progression within the strategic account tier</li> <li>Efficient budget utilization with spend allocated toward highest-performing channels and programs</li> </ul> #LI-Hybrid The base salary range for this full-time position is $167,000-$234,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.<div class="content-conclusion">Why should you join Recorded Future? Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers. Want more info?  <a href="https://www.recordedfuture.com/blog/">Blog & Podcast</a>: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence <a href="https://www.linkedin.com/company/recorded-future/">Linkedin</a>, <a href="https://www.instagram.com/recordedfuture/">Instagram</a> & <a href="https://twitter.com/RecordedFuture">Twitter</a>: What’s happening at Recorded Future <a href="https://therecord.media/">The Record</a>: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field <a href="https://www.recordedfuture.com/our-story">Timeline</a>: History of Recorded Future <a href="https://www.recordedfuture.com/why-recorded-future#industry--culture-awards" target="_blank">Recognition</a>: Check out our awards and announcements <img style="max-width: 100%;" src="https://www.youtube.com/watch?v=2WhmRNPWIRk" alt=""><iframe src="https://www.youtube.com/embed/yT6ktJPMBrk" width="560" height="315"></iframe> We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at <a class="GUIDDE-JS-AutoBlurred GUIDDE-JS-AutoBlurred-emails" href="mailto:careers@recordedfuture.com" target="_blank">careers@recordedfuture.com</a>  Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions. Recorded Future maintains a drug-free workplace. Note: Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address. <hr> Notice to Agency and Search Firm Representatives: Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes. Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid. </div>