Role Overview
Proclivity Digitech Pvt Ltd is hiring a mid-level PPC Specialist. This is a full-time role in Kolkata. Part of Proclivity Digitech Pvt Ltd's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Salary Context
Salary is not disclosed in this posting. Market median for Mid-level Seo roles is $60k-$80k (based on 40 comparable listings). Many employers share specifics during the interview process or after an initial screen.
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Job Description
PPC Specialist – International BPO Website Process
Proclivity Digitech Pvt. Ltd. – Salt Lake Sector V, Kolkata
Job Type: Full-Time (Work From Office)
Industry: International BPO / Website Sales / Digital Marketing
Department: Digital Marketing
Location: Salt Lake Sector V, Kolkata
Working Days: Monday to Friday (5 Days Working)
Shift: Day Shift / Fixed Shift
Experience Required: Minimum 2–4 years in PPC / Google Ads / International Lead Generation
Job Summary
Proclivity Digitech Pvt. Ltd. is hiring a skilled and performance-focused PPC Specialist for our International Website Process. We are looking for an experienced professional who can create, manage, and optimize paid advertising campaigns to generate quality inbound leads from US, UK, Australia, New Zealand, and Canada markets for website development, SEO, and digital marketing services.
The ideal candidate should have strong expertise in Google Ads, paid campaign strategy, lead generation, conversion optimization, and ROI management within a fast-paced international BPO environment.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, YouTube, Performance Max, Remarketing).
- Generate quality leads for website development, SEO, website redesign, and digital marketing services.
- Target international markets including US, UK, Australia, New Zealand, and Canada.
- Perform keyword research, competitor analysis, bid strategy, and audience segmentation.
- Monitor and optimize campaigns for CTR, CPC, CPL, CPA, conversions, and ROI.
- Develop high-converting ad copies and collaborate on landing page optimization.
- Manage Google Analytics, Google Tag Manager, conversion tracking, and remarketing tools.
- Track daily lead quality and coordinate with sales teams for campaign improvement.
- Scale campaigns based on performance metrics and business goals.
- Prepare daily, weekly, and monthly PPC performance reports.
- Stay updated on PPC trends, Google Ads updates, and international lead generation strategies.
Required Skills & Experience:
- Minimum 2–4 years of hands-on PPC / Google Ads experience.
- Proven success in generating international leads from US / UK / AUS / NZ / Canada.
- Expertise in Google Search Ads, Display Ads, YouTube Ads, and Remarketing.
- Strong knowledge of Google Analytics, GTM, conversion tracking, and landing page optimization.
- Experience in website sales, digital marketing, or international BPO campaigns preferred.
- Strong analytical, budget management, and campaign scaling abilities.
- Google Ads Certification preferred.
Preferred Candidate Profile:
- Experience in Kolkata BPO / Website Process industry
- Strong ROI and lead-generation mindset
- Ability to work under deadlines and performance pressure
- Excellent analytical and reporting skills
- Strong coordination with sales and operations teams
- Immediate joiners preferred
What We Offer
- Fixed Salary + Attractive Incentives
- 5 Days Working (Saturday & Sunday Off)
- Professional BPO Work Environment
- Career Growth Opportunities
- Exposure to International Markets
- Immediate Joining Available
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
About Proclivity Digitech Pvt Ltd
Proclivity Digitech Pvt Ltd
proclivitydigitech.com
2 other open roles at Proclivity Digitech Pvt Ltd on TryApplyNow.
Frequently Asked Questions
How do I apply for the PPC Specialist position at Proclivity Digitech Pvt Ltd?
Use the Apply button above to submit your application directly to Proclivity Digitech Pvt Ltd. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the PPC Specialist position at Proclivity Digitech Pvt Ltd located?
This position is based in Kolkata. Proclivity Digitech Pvt Ltd has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a PPC Specialist at Proclivity Digitech Pvt Ltd earn?
Proclivity Digitech Pvt Ltd has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the PPC Specialist role at Proclivity Digitech Pvt Ltd posted?
This role was posted on May 12, 2026 (47 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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