PPC Specialist
Proclivity Digitech Private LimitedRole Overview
Proclivity Digitech Private Limited is hiring a mid-level PPC Specialist. This is a full-time role in Kolkata. Part of Proclivity Digitech Private Limited's Seo hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Job Title: Senior PPC Specialist
Location: Kolkata (Work from Office)
Department: Digital Marketing
Experience Required: 3–6 Years
Job Overview:
Proclivity Digitech Pvt Ltd is seeking an experienced and data-driven Senior PPC Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to drive high ROI through strategic planning and execution.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Meta Ads, and other paid channels
- Manage budgets, bidding strategies, and campaign performance to maximize ROI
- Conduct keyword research, competitor analysis, and audience targeting
- Create high-converting ad copies, landing page suggestions, and A/B testing strategies
- Monitor daily campaign performance and generate detailed reports
- Optimize campaigns based on CTR, CPC, CPA, and conversion rates
- Collaborate with SEO, content, and design teams for integrated marketing strategies
- Track and analyze performance using tools like Google Analytics and Google Tag Manager
- Stay updated with industry trends, algorithm updates, and new advertising features
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Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or related field
- 3–6 years of hands-on experience in PPC campaign management
- Strong expertise in Google Ads and paid social advertising
- Proficiency in analytics tools and data interpretation
- Experience in conversion tracking and funnel optimization
- Strong understanding of keyword bidding strategies and audience segmentation
- Excellent communication and reporting skills
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Preferred Qualifications
- Certifications in Google Ads Certification
- Experience in international campaigns (US/UK market preferred)
- Knowledge of landing page optimization and CRO techniques
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Key Performance Indicators (KPIs):
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR)
- Conversion Rate
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What We Offer
- Competitive salary package
- Performance-based incentives
- Growth opportunities in a fast-paced environment
- Exposure to international campaigns
Frequently Asked Questions
How do I apply for the PPC Specialist position at Proclivity Digitech Private Limited?
Use the Apply button above to submit your application directly to Proclivity Digitech Private Limited. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the PPC Specialist position at Proclivity Digitech Private Limited located?
This position is based in Kolkata. Proclivity Digitech Private Limited has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a PPC Specialist at Proclivity Digitech Private Limited earn?
Proclivity Digitech Private Limited has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the PPC Specialist role at Proclivity Digitech Private Limited posted?
This role was posted on April 30, 2026 (52 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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