PPC Specialist

Job Title: Senior PPC Specialist

Location: Kolkata (Work from Office)

Department: Digital Marketing

Experience Required: 3–6 Years

Job Overview:

Proclivity Digitech Pvt Ltd is seeking an experienced and data-driven Senior PPC Specialist to manage and optimize paid advertising campaigns across multiple platforms. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and the ability to drive high ROI through strategic planning and execution.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Meta Ads, and other paid channels
• Manage budgets, bidding strategies, and campaign performance to maximize ROI
• Conduct keyword research, competitor analysis, and audience targeting
• Create high-converting ad copies, landing page suggestions, and A/B testing strategies
• Monitor daily campaign performance and generate detailed reports
• Optimize campaigns based on CTR, CPC, CPA, and conversion rates
• Collaborate with SEO, content, and design teams for integrated marketing strategies
• Track and analyze performance using tools like Google Analytics and Google Tag Manager
• Stay updated with industry trends, algorithm updates, and new advertising features

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Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 3–6 years of hands-on experience in PPC campaign management
• Strong expertise in Google Ads and paid social advertising
• Proficiency in analytics tools and data interpretation
• Experience in conversion tracking and funnel optimization
• Strong understanding of keyword bidding strategies and audience segmentation
• Excellent communication and reporting skills

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Preferred Qualifications

• Certifications in Google Ads Certification
• Experience in international campaigns (US/UK market preferred)
• Knowledge of landing page optimization and CRO techniques

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Key Performance Indicators (KPIs):

• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate

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What We Offer

• Competitive salary package
• Performance-based incentives
• Growth opportunities in a fast-paced environment
• Exposure to international campaigns