Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9 When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more. Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey. The Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit & banking products through cutting edge search campaigns that are powered by data, scaled efficiently through rigorous experimentation and are centered around the customer. You will leverage your effective storytelling skills to showcase the value of the search journey in driving business results. You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy & team, designed to fundamentally deliver acquisition growth for the business. What you’ll do: Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition (quality results at accelerated volumes and efficient costs). Two SEM specialists, and one Manager of SEO. Build data-driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility. Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders to gain confidence and alignment.  Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews. Collaborate with Digital Platforms on technical SEO implementation. Collaborate with the Acquisition Targeting team to identify opportunities to leverage first-party data for targeting and measurement.  Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI. Lead the learning and development of emerging Generative and Answer Engine Optimization tactics. Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews.  Partner with cross functional acquisition strategy teams to plan acquisition targets. Streamline processes to maximize time spent on value-added planning and optimization. Work with finance and contract partners for new vendor on-boarding, and resolution of billing accruals.  What you bring: Post-secondary degree/diploma in a related field (Business, Marketing, Advertising) Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset. 7+ years of experience in SEM & SEO and execution including 2-3 years of experience managing a team of digital media practitioners. Demonstrated ability to meet and exceed KPIs. Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search Console, Google Analytics, and Webmaster Tools. Demonstrated working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads. A strong grasp of the agile methodology is an asset but not required. An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies. A critical thinker with the ability to develop a POV and implications based on data, and present findings to key stakeholders. Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business & the enterprise. Self-directed, proactive, able to define a vision and effectively lead the team through the execution of said vision. Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent). Excellent priority management skills demonstrated with both stakeholder partners & media specialists Possess a passion for the search ecosystem, a curiosity to keep learning, and a deep understanding of emerging trends in AI and measurement tools. Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted. Number of Openings: 1 PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application. Hiring Range / Échelle salariale à l’embauche : $100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an) A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste. #EN #SS #PCF #ON Together, we are an organization committed to transforming the everyday banking experience, and providing our customers with the unprecedented value they deserve. We’re looking for entrepreneurial spirits to drive this vision forward, and because our business model is one-of-a-kind, our talent has to be just as unique. That’s where you come in. We will equip you with the freedom to envision, conceptualize and collaborate in a fast paced environment, and you’ll discover what it’s like to push the limits and draw on the talent of your peers. This experience empowers our colleagues on their journey every day, making our promise and vision simple. Come work for a Canadian bank that thinks differently.