Web Analytics and Digital Marketing Manager

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

What You'll Do

• Strategic Leadership & Vision:
• Champion the overall digital marketing vision, constantly seeking innovative ways to improve performance and drive measurable business growth across Loblaw's portfolio.
• Guide the integrated paid and organic acquisition strategy, leveraging advanced analytics and historical performance to optimize channel plans and achieve ambitious sales targets.
• Act as the primary subject matter expert for digital marketing operations and performance, driving recommendations on media model optimization, industry best practices, and fostering a robust test-and-learn culture to sustainably improve ROI.
• Develop and oversee the execution of comprehensive paid prospecting and remarketing programs across key platforms (Google, Meta, LinkedIn, Microsoft Ads), ensuring alignment with go-to-market strategies and critical customer journey touchpoints.
• Stay abreast of emerging trends, including Generative Engine Optimization (GEO) strategies, and integrate relevant innovations into future-proof marketing plans.
• Marketing Operations & Technology Management:
• Manage and optimize the marketing technology stack, ensuring seamless integration and data flow.
• Oversee the implementation and monitoring of tracking and enhanced conversion setups to ensure accurate attribution and performance measurement across all campaigns.
• Campaign Management & Optimization (Paid & Organic):
• Drive organic growth through technical SEO, content strategy, on-page optimization, and authority building, collaborating closely on keyword strategy and ensuring cohesive messaging across all channels.
• Serve as the primary intermediary and point of contact between business stakeholders and our internal media agency, Loblaw Media and Advance. This includes providing strategic guidance, overseeing campaign setup, monitoring performance, fostering effective communication, and bringing forward recommendations for new in-platform opportunities and strategic partnerships that can drive growth.
• Direct and collaborate with other 3rd party media agency partners as needed, ensuring consistent strategic guidance and performance monitoring.
• Web Analytics & Performance Reporting:
• Management of of GA4 (Google Analytics 4) is a core requirement along with management of Google Tag Manager (GTM), to manage tracking tags without relying heavily on developers.
• Establish and maintain a robust framework for tracking, analyzing, and reporting on web traffic and user behavior (using tools like Google Analytics 4) to optimize the customer journey.
• Translate complex data into clear, actionable insights and strategic recommendations that drive applications, conversions, and overall business growth.
• Develop and present comprehensive digital sales reports and executive-level dashboards with specific, data-driven recommendations to increase return on ad spend (ROAS), optimize Customer Acquisition Cost (CAC), and enhance Customer Lifetime Value (LTV) across all lines of business.
• Utilize advanced analytics platforms such as GA4, Tableau, and potentially SQL (BigQuery is a plus) for in-depth data analysis.
• Cross-Functional Collaboration & Innovation:
• Lead collaborative efforts with internal teams including Digital Acquisition, Product, Creative, Analytics, and Media Strategy to build and launch integrated, high-impact marketing campaigns.
• Manage strategic relationships with key external partners and platforms, including Meta and Google, aligning on campaign execution, best practices, and innovative opportunities.
• Proactively identify opportunities to scale campaigns, enhance efficiency, lower costs, and improve conversion rates across various lines of business.
• Maintain a deep understanding of industry trends, platform updates, emerging tools, and competitive landscapes, translating these into strategic testing opportunities and innovations.

What You Bring

• Post-secondary degree in Marketing, Business, or related field.
• 3 -7+ years in integrated digital marketing, performance media, ops, and analytics, with agency liaison experience.
• Proven success optimizing digital campaigns in retail/e-commerce.
• Expertise in Google Ads, Meta (certifications preferred).
• Proficiency in GA4, GTM, Micro Strategy, SEO tools, and BigQuery
• Strong ability to translate complex data into actionable insights.:
• Strategic, data-driven mindset with a deep understanding of digital trends (including GEO).
• Demonstrated leadership, influence, and project management skills with internal and external partners.
• Collaborative, self-directed problem-solver with excellent communication and a test-and-learn approach.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle Salariale à L’embauche

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste nouvellement créé. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

#EN

#SS #MARKET #ON