MarTech Engineer

As a Marketing Automation Engineer at Plivo, you will work on creating scalable operational processes that support lead generation and revenue attribution. You will champion operational rigor in the day-to-day practices of the marketing and sales teams, ensuring that no lead is left behind, every marketing touch point is attributable, and that operations are coordinated in the market. Your role will involve defining the right marketing technology stack and collaborating with product and engineering teams to ensure seamless integration of technology systems.

• *Roles And Responsibilities:**
• Automate AI-driven engagement on social media platforms such as Twitter, LinkedIn, and others to identify, follow, and interact with high-value accounts.
• Implement automation for lead generation, qualification, and outreach workflows to enhance inbound and outbound efficiency.
• Build and maintain email sequencing, drip campaigns, and chatbots to nurture prospects.
• Utilize scraping & data enrichment techniques to identify high-value leads and market segments.
• Set up tracking and analytics to measure user behavior, campaign performance, and funnel efficiency.
• Conduct A/B testing for optimizing campaigns, onboarding flows, and product growth initiatives.
• Enhance self-serve funnels, onboarding flows, and referral programs using automation for product-led growth (PLG) and SEO optimization.
• Develop programmatic SEO and content automation strategies to drive organic traffic.
• Experiment with generative AI tools for automated content marketing.
• Develop internal tools to automate repetitive growth and marketing tasks.
• Optimize APIs, workflows, and marketing integrations for improved data flow between CRM, automation, and tracking tools.
• *Skills Required:**
• 2-5 years of experience in growth engineering, marketing automation, or technical growth hacking.
• Proficiency in working with automation tools.
• Hands-on experience with CRM & marketing automation platforms such as HubSpot, Marketo, Outreach, Clay, Apollo.io, Zapier, etc.
• Strong understanding of web scraping, email sequencing, and AI-based automation.
• Familiarity with Google Analytics, Mixpanel, Looker Studio, or similar analytics tools.
• Experience with social media APIs (Twitter, LinkedIn, etc.) to automate engagement is desirable.
• Knowledge of A/B testing frameworks, conversion rate optimization (CRO), and user retention strategies.
• Exposure to SEO, programmatic content generation, and AI-driven personalization is a plus.

If you are excited about solving hard, real-world AI challenges at scale and possess the required skills and experience, Plivo offers you the opportunity to contribute to impactful projects, work with major global clients, and grow professionally within a supportive and inclusive culture. Enjoy industry-leading compensation and comprehensive healthcare coverage. As a Marketing Automation Engineer at Plivo, you will work on creating scalable operational processes that support lead generation and revenue attribution. You will champion operational rigor in the day-to-day practices of the marketing and sales teams, ensuring that no lead is left behind, every marketing touch point is attributable, and that operations are coordinated in the market. Your role will involve defining the right marketing technology stack and collaborating with product and engineering teams to ensure seamless integration of technology systems.

• *Roles And Responsibilities:**
• Automate AI-driven engagement on social media platforms such as Twitter, LinkedIn, and others to identify, follow, and interact with high-value accounts.
• Implement automation for lead generation, qualification, and outreach workflows to enhance inbound and outbound efficiency.
• Build and maintain email sequencing, drip campaigns, and chatbots to nurture prospects.
• Utilize scraping & data enrichment techniques to identify high-value leads and market segments.
• Set up tracking and analytics to measure user behavior, campaign performance, and funnel efficiency.
• Conduct A/B testing for optimizing campaigns, onboarding flows, and product growth initiatives.
• Enhance self-serve funnels, onboarding flows, and referral programs using automation for product-led growth (PLG) and SEO optimization.
• Develop programmatic SEO and content automation strategies to drive organic traffic.
• Experiment with generative AI tools for automated content marketing.
• Develop internal tools to automate repetitive growth and marketing tasks.
• Optimize APIs, workflows, and marketing integrations for improved data flow between CRM, automation, and tracking tools.
• *Skills Required:**
• 2-5 years of experience in growth engineering, marketing automation, or technical growth hacking.
• Proficiency in working with automation tools.
• Hands-on experience with CRM & marketing automation platforms such as HubSpot, Marketo, Outreach, Clay, Apollo.io, Zapier, etc.
• Strong understanding of web scrapin