Senior Copywriter

As a Senior Copywriter focusing on Lifestyle & Fashion, you will play a crucial role in crafting content that resonates with internet culture, particularly targeting Gen Z audience. Your ability to create platform-native content will be key in engaging with brands across various social platforms. If you excel in writing captivating Instagram captions, Reel scripts, campaign concepts, and brand film narratives that seamlessly blend in with the platform, this opportunity is for you.

• *Role Overview:**
• Lead creative copy and content strategy for social-first campaigns.
• Develop platform-specific content for Instagram, YouTube, Snapchat, Reddit, and emerging platforms.
• Write engaging captions, hooks, short-form video scripts, and campaign copy.
• Mentor and manage a team of writers and creatives.
• Collaborate with designers, strategists, and content creators for integrated campaigns.
• Translate brand objectives into culturally relevant creative ideas.
• Stay updated on internet trends, meme culture, creator ecosystems, and social conversations.
• Present concepts and creative rationale to internal teams and clients.
• *Key Responsibilities:**
• 6+ years of copywriting experience in lifestyle, fashion, beauty, luxury, or culture-focused brands.
• Showcase a strong portfolio of social-first campaigns and digital content.
• Deep understanding of Gen Z internet culture, memes, creator trends, and platform behaviors.
• Write in multiple brand voices while maintaining authenticity.
• Lead creative projects and mentor writers.
• Strong conceptual thinking and storytelling skills.
• Familiarity with content performance metrics and audience engagement principles.
• *Qualifications Required:**
• Experience working with fashion, lifestyle, beauty, streetwear, or youth-focused brands is a plus.
• Proven track record of creating viral or highly engaging social content.
• Understanding of influencer and creator-led content formats.

In this role, you will have the opportunity to shape culturally relevant campaigns for leading brands, collaborate with talented creative teams, and create engaging content that resonates with the audience. As a Senior Copywriter focusing on Lifestyle & Fashion, you will play a crucial role in crafting content that resonates with internet culture, particularly targeting Gen Z audience. Your ability to create platform-native content will be key in engaging with brands across various social platforms. If you excel in writing captivating Instagram captions, Reel scripts, campaign concepts, and brand film narratives that seamlessly blend in with the platform, this opportunity is for you.

• *Role Overview:**
• Lead creative copy and content strategy for social-first campaigns.
• Develop platform-specific content for Instagram, YouTube, Snapchat, Reddit, and emerging platforms.
• Write engaging captions, hooks, short-form video scripts, and campaign copy.
• Mentor and manage a team of writers and creatives.
• Collaborate with designers, strategists, and content creators for integrated campaigns.
• Translate brand objectives into culturally relevant creative ideas.
• Stay updated on internet trends, meme culture, creator ecosystems, and social conversations.
• Present concepts and creative rationale to internal teams and clients.
• *Key Responsibilities:**
• 6+ years of copywriting experience in lifestyle, fashion, beauty, luxury, or culture-focused brands.
• Showcase a strong portfolio of social-first campaigns and digital content.
• Deep understanding of Gen Z internet culture, memes, creator trends, and platform behaviors.
• Write in multiple brand voices while maintaining authenticity.
• Lead creative projects and mentor writers.
• Strong conceptual thinking and storytelling skills.
• Familiarity with content performance metrics and audience engagement principles.
• *Qualifications Required:**
• Experience working with fashion, lifestyle, beauty, streetwear, or youth-focused brands is a plus.
• Proven track record of creating viral or highly engaging social content.
• Understanding of influencer and creator-led content formats.

In this role, you will have the opportunity to shape culturally relevant campaigns for leading brands, collaborate with talented creative teams, and create engaging content that resonates with the audience.