Growth Marketing Lead (B2B SaaS, Full Time, Remote Role)

About Pangolin Marketing

We're a creative storytelling studio for technology companies. We reject templated, low-strategy B2B marketing. We work with B2B SaaS, climate tech, and impact organizations that refuse to be boring merging performance and creativity because pretty campaigns without pipeline are useless, and data-driven campaigns with no soul don't cut through.

What This Role Is:

You'll be Pangolin's first marketing leader building and coaching a team of early-career Growth Strategists working with B2B SaaS, climate tech, and impact clients.

How you'll spend your time:

• 60% Coaching and leading: Reviewing campaigns, giving feedback, running training, building systems
• 30% Strategic oversight: Client QA, escalations, diagnosing problems
• 10% Execution: Staying sharp by owning 1 small client or stepping in when needed

What this is NOT:

• A "sit in meetings all day" corporate manager role
• A pure IC role (you're building a team, not just doing work)
• Managing senior marketers (you'll coach 0-3 year apprentices)

We believe in:

• Experimentation over templates: Form hypotheses, run tests, kill losers, scale winners
• Strategy before tactics: Ask "why" before "how"brilliant execution on wrong positioning is just noise
• Ownership, not hand-holding: Remote teams need self-starters who unblock themselves
• Learning agility over credentials: We hire raw intelligence, train the skills
• Depth over breadth: Specialists who own their niche, not generalists who dabble
• Business impact over vanity metrics: Pipeline, CAC, SQL-to-close not impressions

You'll fail here if:

• You need senior, fully-formed teams. You'll coach 0-3 year strategists learning B2B marketing. Need patience for fundamentals.
• You prefer corporate environments. Small agency, report to Founder, no HR department or layers. Direct feedback, fast decisions.
• You're a "process purist." You'll build systems while shipping client work, not spend 6 months "setting up infrastructure."
• You can't switch between strategy and execution. Some weeks you're coaching, others you're fixing a broken funnel. If that's "beneath you," don't apply.
• You need office environments to manage. 100% remote via Slack, Loom, Google Docs, and video calls.
• You manage by "gut feel." We need dashboards, QA rubrics, performance metrics, documented systems.

What You'll Do

1. Build and Coach the Team (60%)

Team development:

• Weekly 1-on-1s with each strategist (review work, give feedback, unblock problems)
• Review campaign strategies and experiments before they ship (catch strategic flaws early)
• Monthly training workshops (frameworks, skill-building, retrospectives)
• Build learning resources (templates, SOPs, video walkthroughs)

Performance management:

• Set quarterly OKRs, track metrics (campaign results, client feedback, skill growth)
• Conduct monthly performance reviews (promotions, skill gaps, development plans)
• Make tough calls on mis-hires (we move fast)

Hiring and onboarding:

• Own the hiring process (interview, evaluate assignments, hire/no-hire decisions)
• Build and maintain onboarding playbook (first 30-60-90 days)
• Onboard new hires personally (you set the quality bar)

2. Ensure Quality & Strategic Rigor (30%)

• Review high-stakes deliverables before client delivery (catch weak hypotheses, tactical mistakes)
• Jump in when strategists are stuck (diagnose problems, form hypotheses, prioritize)
• Handle difficult client conversations (underperformance, scope issues, tough feedback)
• Create experiment frameworks, campaign templates, QA checklists, reporting dashboards

3. Stay Sharp by Doing (10%)

• Own 1 small client account (stay connected to real challenges)
• Step in to execute when team is overloaded
• Test new tools/tactics before rolling out to team

What We're Looking For

Non-Negotiable Traits:

1. Remote Team Leadership

You've managed people remotely, coach asynchronously (Loom, written feedback), build accountability without micromanaging.

2. Coaching Mindset for Apprentices

Patience to train 0-3 year marketers. Balance "tell" vs. "teach." Don't get frustrated when people don't "get it" immediately.

3. Systems Thinker

Build processes, document knowledge, think in frameworks. Scale expertise through systems.

4. High