Influencer Ads Specialist 📱🤳📊 (Performance Marketing, Influencer Marketing| Paid Social Specialist, Performance Marketing Specialist| Meta Ads Manager, TikTok Ads Manager | Remote)

About the Company

We're a PR and digital marketing agency helping iconic consumer brands grow through influencer marketing, public relations, and social media. Our mission: build cult brands with superfans who do the marketing for them — not by following culture, but by becoming part of it.

We offer three core services —

Social Media

,

Public Relations

, and

Influencer Marketing

. We're specialists across TikTok, Instagram, Meta, Pinterest, and LinkedIn, and we reverse-engineer strategy based on where a brand actually is, because a legacy brand and a startup require completely different approaches.

We serve two main client verticals: consumer brands (in food & beverage and health & wellness), and immersive experiences (ticketed, multi-location concepts like enrollment programs, in-mall activations, VR art experiences, and museum-style experiential brands). Our roster includes some of the world's most recognized consumer, entertainment, and social media companies.

In 17 years, we've earned Gold at the

American Business Awards

, been named a

2026 Global Top 10 Agency

by 50PROS, worked with ByteDance (the company behind TikTok), and counted Richard Branson among our earliest clients — we launched all of Virgin's social channels, and he wrote our tagline.

OUR COMPANY VALUES guide our team and shape our culture:

• 🚀

Proactivity:

We act before we're asked

• ❤️

Passion:

We care deeply about our work and the impact it creates

• 🔑

Ownership:

We treat our clients' businesses as if they were our own

• 📈

Results:

We hold ourselves to the highest standards and push past industry benchmarks

We're a fully remote, all-women team spanning Canada, the United States, Argentina, Peru, Denmark, and Australia.

Our culture is fast-paced, high-trust, and genuinely passionate about social, PR, and influencer marketing. Slack is our backbone. We don't micromanage — everyone manages up proactively so leadership always knows what's in motion. The team gets real autonomy in return: flexible schedules, trust-based vacation, and the freedom that comes from performing at a high level.

We work with global companies and we expect that caliber from everyone on the team. Our average team member stays five years — unheard of in agencies. People who leave often come back. That's not an accident.

About the Role

We're looking for a

remote Influencer Ads Specialist

to own the performance of creator-led paid campaigns across Meta and TikTok.

You'll be the bridge between influencer marketing and performance — taking creator content and UGC and turning it into high-performing paid ads. Campaigns run through the creator's channel using a unique ad code, but the billing, targeting, and optimization are all yours.

This role exists because our influencer work is scaling and we need a dedicated specialist to maximize performance from creator content. You'll start with four client accounts ($2,000–$20,000/month USD), with more coming on. This is not a client-facing position — your primary collaborators are internal, working closely with the

Influencer

and

UGC Teams

via a shared campaign tracker.

Our IDEAL CANDIDATE brings 4–5 years of hands-on experience in paid social, with equal strength on both Meta and TikTok. You know your way around a campaign build, a whitelisting setup, and a performance dashboard — and you move fast without being asked.

But what sets you apart is that you genuinely care about the creative. You have opinions about why a hook falls flat in the first three seconds, you can tell the difference between content that converts and content that just looks good, and you bring that instinct into every brief and brainstorm. You treat client budgets like your own, manage up proactively, and are wired to chase better performance every month — not just maintain it.

Performance Metrics:

Your performance will be measured by ROAS, CPA/CAC, conversion volume, and the speed and impact of your optimizations on creator-led campaigns.

Reporting Structure:

You'll work across the

Influencer

,

UGC

, and

Social

teams within the

Digital

arm of the agency. This position reports directly to the

Head Of Performance Marketing

, with a dotted line to the

Influencer Marketing Lead

.

You'll be doing things like:

• Whitelisting & Permissions:

Setting up and managing creator permissions for Partnership/Branded Content ads on Meta, TikTok, and occasionally Pinterest; confirming contracts include correct whitelisting clauses, usage windows, and spend caps with the

Influencer Team

; mon