Head Of Brand Narrative And Strategic Communication

Company Description

Orchid University is India’s first value-driven, skill-based intergenerational university, committed to creating industry-integrated and outcome-driven education. With a focus on designing programs around careers rather than just classrooms, Orchid University prepares students to be industry-ready from the very first day. The institution emphasizes practical skills and real-world applications to ensure impactful educational outcomes. Orchid University strives to shape future-ready professionals through innovative learning experiences.

Role Description

This is a full-time on-site role for Head of Brand Narrative and Strategic Communication, located in Delhi, NY. The individual will be responsible for developing and implementing a comprehensive brand strategy to shape Orchid University's identity and messaging. Daily tasks include overseeing brand management, leading marketing campaigns, managing public relations initiatives, and ensuring consistent storytelling across channels to engage stakeholders and the broader community. The role requires collaboration with cross-functional teams to align brand narratives with institutional goals.

Qualifications

• Expertise in Brand Strategy, Brand Management, and Brand Marketing
• Strong proficiency in Marketing and experience with diverse marketing initiatives
• Proven abilities in Public Relations and effective communication strategies
• Demonstrated leadership and team management skills
• Experience in higher education or related fields is an asset
• Excellent project management skills with the ability to multitask effectively
• Bachelor's or Master's degree in Communications, Marketing, Public Relations, or a related field