Content & Communications Coordinator - Marketing

As a Content and Communication Manager at Paytm Money, your role is crucial in making investing simple, relatable, and inspiring for millions of Indian consumers. You will be responsible for leading the content and communication ecosystem, driving brand campaigns, app journeys, SEO-led discovery, and lifecycle marketing. Your hands-on approach to writing, ideation, and strategy will be key in guiding a high-performing team towards success.

• *Key Responsibilities:**
• Lead the Consumer Communication Charter to build trust, clarity, and aspiration among retail investors.
• Define and maintain Paytm Money's brand voice across all channels to ensure conversational, confident, and empowering communication.
• Collaborate with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.
• Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF to help users take confident actions.
• Create multi-format content including in-app messages, blogs, videos, notifications, and newsletters.
• Launch creative campaigns and content series to drive engagement and strengthen brand love.
• Drive SEO-led content growth by building and leading Paytm Money's SEO strategy to increase organic visibility.
• Strengthen lifecycle communication and retention through storytelling and education to drive deeper engagement.
• Manage a team of writers and communication specialists while collaborating with agencies, SEO experts, and internal design teams.
• *Qualifications Required:**
• 6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.
• Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.
• Excellent writing and editing skills with a strong command over English and brand tone.
• Experience managing a small team or external partners while contributing individually.
• Familiarity with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.

If you would like more information about how your data is processed during the hiring process, please reach out to us. As a Content and Communication Manager at Paytm Money, your role is crucial in making investing simple, relatable, and inspiring for millions of Indian consumers. You will be responsible for leading the content and communication ecosystem, driving brand campaigns, app journeys, SEO-led discovery, and lifecycle marketing. Your hands-on approach to writing, ideation, and strategy will be key in guiding a high-performing team towards success.

• *Key Responsibilities:**
• Lead the Consumer Communication Charter to build trust, clarity, and aspiration among retail investors.
• Define and maintain Paytm Money's brand voice across all channels to ensure conversational, confident, and empowering communication.
• Collaborate with Product, Growth, Design, and Brand teams to ensure seamless and contextual communication at every touchpoint.
• Develop content that simplifies investing across Mutual Funds, Equity, Gold, and MTF to help users take confident actions.
• Create multi-format content including in-app messages, blogs, videos, notifications, and newsletters.
• Launch creative campaigns and content series to drive engagement and strengthen brand love.
• Drive SEO-led content growth by building and leading Paytm Money's SEO strategy to increase organic visibility.
• Strengthen lifecycle communication and retention through storytelling and education to drive deeper engagement.
• Manage a team of writers and communication specialists while collaborating with agencies, SEO experts, and internal design teams.
• *Qualifications Required:**
• 6 to 12 years of experience in consumer communication, content marketing, or brand strategy, preferably in fintech, BFSI, or consumer internet.
• Proven experience in SEO-led content growth including keyword planning, analytics, and blog optimization.
• Excellent writing and editing skills with a strong command over English and brand tone.
• Experience managing a small team or external partners while contributing individually.
• Familiarity with CRM and SEO tools such as CleverTap, MoEngage, Ahrefs, SEMrush, and Google Analytics.

If you would like more information about how your data is processed during the hiring process, please reach out to us.