Senior Analyst, Digital Marketing Analytics

As a Senior Analyst at Novartis, you will be responsible for analyzing digital marketing initiatives, deriving insights, and contributing to the strategic direction of marketing efforts. Your key responsibilities will include:

• Using data analytics to understand customer behavior, apply segmentation and predictive methods for improving marketing effectiveness.
• Analyzing digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE, and Content Marketing, and providing optimization recommendations.
• Analyzing complex digital data sets to provide strategic insights for business decisions.
• Developing and maintaining accurate, actionable reporting and dashboards.
• Collaborating with cross-functional teams to deliver reliable data sources.
• Conducting business process analysis for process improvement and efficiency.
• Keeping informed on industry trends to advise management on business growth strategies.
• Tracking and reporting business performance regularly.
• Communicating data-driven insights to stakeholders and influencing decision-making processes.
• Collaborating with senior management to develop data-driven solutions.
• Creating models to automate processes and increase efficiency and accuracy.
• Managing complex data structures to ensure data integrity and accuracy.

Qualifications required for this role include:

• Bachelors degree in marketing, Business, Statistics, or a related field (Masters degree preferred).
• 3-6 years of expertise in using analytics tools such as Qlik, Data IKU, or any ETL tool.
• Strong skills in SQL, advanced Excel, statistical analysis tools (R, Python), and data visualization tools (Tableau, Excel, Power BI).
• Exceptional written and verbal communication skills.
• Ability to think strategically, analyze market dynamics, and develop key industry insights.
• Proficiency in working independently and collaboratively in a team environment.

Desired qualifications include:

• Demonstrated experience as a Senior Analyst in a Business Analyst role.
• Proficiency in complex SQL, Python, Alteryx, or equivalent data management tools.
• Expertise in digital marketing, particularly in the pharmaceutical industry.
• Experience in applying advanced analytics methods for data-driven optimizations.
• Certification or formal training in relevant analytics or business intelligence tools would be an added advantage.

By joining Novartis, you will be part of a community of smart, passionate individuals working together to achieve breakthroughs that change patients' lives. If you are ready to create a brighter future, consider joining the Novartis network and explore suitable career opportunities. Additionally, Novartis offers benefits and rewards to help you thrive both personally and professionally. As a Senior Analyst at Novartis, you will be responsible for analyzing digital marketing initiatives, deriving insights, and contributing to the strategic direction of marketing efforts. Your key responsibilities will include:

• Using data analytics to understand customer behavior, apply segmentation and predictive methods for improving marketing effectiveness.
• Analyzing digital marketing performance across various channels such as Email Marketing, Field Digital like iCVA and RTE, and Content Marketing, and providing optimization recommendations.
• Analyzing complex digital data sets to provide strategic insights for business decisions.
• Developing and maintaining accurate, actionable reporting and dashboards.
• Collaborating with cross-functional teams to deliver reliable data sources.
• Conducting business process analysis for process improvement and efficiency.
• Keeping informed on industry trends to advise management on business growth strategies.
• Tracking and reporting business performance regularly.
• Communicating data-driven insights to stakeholders and influencing decision-making processes.
• Collaborating with senior management to develop data-driven solutions.
• Creating models to automate processes and increase efficiency and accuracy.
• Managing complex data structures to ensure data integrity and accuracy.

Qualifications required for this role include:

• Bachelors degree in marketing, Business, Statistics, or a related field (Masters degree preferred).
• 3-6 years of expertise in using analytics tools such as Qlik, Data IKU, or any ETL tool.
• Strong skills in SQL, advanced Excel, statistical analysis tools (R, Python), and data visualization tools (Tableau, Excel, Power BI).
• Exceptional written and verbal communication skills.
• Ability to think strategically, analyze market dynamics, and develop key industry insights.
• Proficiency in working independently and collaboratively in a team environment.

Desired qualifications include:

• Demonstrated experience as a Senior Analyst in a Business Analyst role.
• Proficiency in complex SQL, Python, Alteryx, or equivalent data management tools.
• Expertise in digital m