THE OPPORTUNITY

This is a senior contract role for a T-shaped digital marketer who can bridge paid media strategy and original content creation without losing quality on either side. While this role spans multiple channels, the primary KPIs are franchise lead generation and Yoga Teacher Training enrollment growth. We value prioritization and focus over trying to do everything at once. You’ll be the first in-house digital marketing hire, replacing two external contractors and consolidating our entire digital engine under one roof — reporting directly to the CMO.

This role is designed to grow with performance and business impact. Our two biggest growth priorities are franchise sales and Yoga Teacher Training (YTT) enrollment. Every channel you manage should move the needle on one or both.

RESPONSIBILITIES INCLUDE

Paid Advertising

• Full ownership of Meta (Facebook/Instagram), Google Search, and TikTok Ads
• Campaign execution, optimization, and monthly performance reporting to CMO
• Franchise recruitment campaigns and YTT enrollment campaigns with measurable lead targets

Organic Social & Content

• Content calendar and publishing across TikTok, Instagram, Facebook, YouTube, and LinkedIn
• Creator-style TikTok content — on camera, directing, or coordinating UGC talent from our studio owner & teacher networks
• Monthly content toolkit drops for 38+ studio owners: plug-and-play Reels, Stories templates, and copy prompts they can localize without breaking brand
• UGC system: raw footage pipeline from studios into central content production

Franchise & YTT Growth Channels

• LinkedIn brand page management and executive thought leadership ghost-writing for CEO, COO and CMO
• YouTube channel strategy and production coordination: franchise journey series, practice content, YTT student testimonials
• AI search optimization — ensuring Modo surfaces in ChatGPT, Perplexity, and Google AI Overviews for high-intent franchise and YTT queries

Brand Consistency

• Maintain one brand voice across all channels and all 38+ studios
• Work within Canva Enterprise to manage brand asset library and studio owner templates
• Track and report on website traffic, landing page performance, lead volume, and channel-level attribution

WHO YOU ARE

• 3+ years of hands-on paid ads experience across Meta Business and Google minimum; TikTok Ads a strong advantage
• Proven track record growing organic social from low engagement — not just managing established accounts
• Data-literate: you read ROAS, understand CPL, and adjust based on numbers, not hunches
• Strong writing and content instincts — you can write compelling copy and brief creators effectively
• Comfortable working independently and reporting to a senior stakeholder with a high bar
• Highly organized with the ability to manage multiple channels, clients, and deadlines simultaneously

Strong Differentiators

• Background in boutique fitness, yoga, wellness, or franchise marketing — this is a significant plus
• YouTube channel growth experience
• Comfortable directing UGC and creator talent
• Familiarity with AI search optimization (Google AI Overviews, Perplexity, ChatGPT)
• Experience with Canva, scheduling platforms (Later, Hootsuite, or equivalent), and marketing analytics tools

WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS

• Increased qualified franchise led volume
• Grow Yoga Teacher Training pipeline through paid + organic channels
• Build a scalable content system across 38+ studios
• Increase engagement and reach across priority platforms
• Establish Modo yoga as a recognized authority in Yoga Teacher Training and Franchise wellness entrepreneurship

Pay: $5,000.00 per month

Work Location: Remote