Campaign Strategist & Performance Marketing

Job Title: Campaign Strategist & Performance

Marketing Executive

NK Realtors is one of India’s leading vertically integrated real estate service providers, headquartered in Kolkata and established in 1987. The company offers end-to-end property solutions including residential and commercial sales, consulting, serving thousands of clients across the real estate ecosystem.

Location: Kolkata (On-site)

Department: Corporate Communications / Content

Location: Kolkata (On-site)

Department: Corporate Communications / Content

Role Overview

We are looking for a sharp, insight-driven Campaign Strategist & Performance

Marketing Executive who can conceptualize high-impact marketing campaigns and

translate strategy into powerful, persuasive content.The role bridges creative strategy

and data-driven execution, ensuring campaigns are not only compelling but also deliver

measurable business outcomes.

1. Campaign Ideation & Strategic Innovation

● Conceptualize out-of-the-box, unconventional, and insight-led campaign ideas

that differentiate the brand in a competitive market.

● Create scalable “big idea” platforms that extend across digital, PR, experiential,

and internal communication channels.

● Identify cultural insights, market gaps, and consumer behaviour trends to inform

creative direction.

2. Performance Marketing Execution

Plan, execute, and optimize paid campaigns across:

● Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube),

LinkedIn Ads (if applicable)

● Manage campaign budgets, targeting strategies, and audience segmentation.

● Develop and test ad creatives, copies, and CTAs aligned with campaign

objectives.

● Drive lead generation, conversions, and ROI through continuous optimization.

3. Content Architecture & Narrative Building

● Translate campaign strategy into high-performing ad copies and content assets.

● Ensure consistency in messaging across paid and organic channels.

● Collaborate with design and content teams to maintain creative effectiveness.

4. Analytics & Optimization

Monitor campaign performance using analytics tools and dashboards.

Work closely with internal teams to ensure seamless campaign deployment across

platforms.

Maintain alignment between brand strategy, content, and performance outputs.

Support campaign reporting, presentations, and strategic reviews.

5. Required Tools & Technical Proficiency

● Creative Collaboration: basic working knowledge of Figma, Adobe and Canva.

● Ad Platforms: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager

● Analytics & Tracking: Google Analytics, Meta Insights, Google Tag Manager

(basic understanding preferred)

● Project Management: Notion, Trello, Asana or equivalent

● AI & Research Support: ChatGPT or similar AI tools

Note: Advanced design expertise is not required; strategic thinking and content quality are

the core expectations.

6. Required Competencies

● Key Performance Indicator (KPI): Quality and originality of campaign concepts

● Strong conceptual and lateral thinking ability

● Lead generation volume and cost efficiency (CPL, CAC)

● Campaign ROI and ROAS and conversion rates across funnels

● Quality and effectiveness of campaign ideas

7. Experience Required | [experience is preferred not needed]

● 2–4 years in campaign strategy, brand communications, or content str