Growth Analyst (Business Analytics & Performance Marketing)

As a Growth Analyst at NIRA, you will play a crucial role in driving customer growth by leveraging your strong data analysis skills and hands-on experience in performance marketing. Your responsibilities will include:

Role Overview:

You will be tasked with collecting and analyzing data from various sources using SQL and BI tools to support growth initiatives. Additionally, you will develop and maintain dashboards and reports to track key business and marketing metrics. Your role will involve identifying trends and patterns in user acquisition, funnel performance, and retention to guide strategic decisions. Collaboration with product, operations, and credit teams will be essential to ensure data accuracy and consistency. Monitoring KPIs such as conversion rates, CAC, LTV, and funnel drop-offs will also be part of your responsibilities. Designing and interpreting A/B tests and experiments to validate hypotheses and optimize outcomes will be crucial. Communication of insights and recommendations clearly to leadership through reports, presentations, and visualizations is also expected.

Key Responsibilities:

• Collect and analyze data using SQL and BI tools
• Develop and maintain dashboards and reports
• Identify trends and patterns in user acquisition and retention
• Collaborate with cross-functional teams
• Monitor KPIs and resolve performance bottlenecks
• Design and interpret A/B tests
• Communicate insights and recommendations clearly
• Plan, launch, and manage digital ad campaigns
• Continuously optimize campaigns for efficiency and scale
• Analyze campaign performance and translate data into actionable insights
• Ensure robust tracking and attribution setup
• Stay up-to-date with platform changes and emerging acquisition channels

Qualifications

• Bachelors degree in Engineering, Statistics, Economics, or a related quantitative discipline
• 2 years of experience in a data-driven environment
• Strong SQL proficiency
• Experience with data visualization tools
• Hands-on experience with Meta Ads Manager and Google Ads
• Excellent analytical and problem-solving skills
• Ability to translate data into clear narratives and recommendations
• Familiarity with marketing attribution and A/B testing methodologies
• Strong collaboration and communication skills

Join NIRA to be a part of building the future of credit for India's underserved middle class. You will work at the intersection of data, product, and marketing, directly influencing how the company grows and optimizes its customer base. If you are a curious, data-driven thinker who enjoys both analysis and execution, this role is perfect for you. As a Growth Analyst at NIRA, you will play a crucial role in driving customer growth by leveraging your strong data analysis skills and hands-on experience in performance marketing. Your responsibilities will include:

Role Overview:

You will be tasked with collecting and analyzing data from various sources using SQL and BI tools to support growth initiatives. Additionally, you will develop and maintain dashboards and reports to track key business and marketing metrics. Your role will involve identifying trends and patterns in user acquisition, funnel performance, and retention to guide strategic decisions. Collaboration with product, operations, and credit teams will be essential to ensure data accuracy and consistency. Monitoring KPIs such as conversion rates, CAC, LTV, and funnel drop-offs will also be part of your responsibilities. Designing and interpreting A/B tests and experiments to validate hypotheses and optimize outcomes will be crucial. Communication of insights and recommendations clearly to leadership through reports, presentations, and visualizations is also expected.

Key Responsibilities:

• Collect and analyze data using SQL and BI tools
• Develop and maintain dashboards and reports
• Identify trends and patterns in user acquisition and retention
• Collaborate with cross-functional teams
• Monitor KPIs and resolve performance bottlenecks
• Design and interpret A/B tests
• Communicate insights and recommendations clearly
• Plan, launch, and manage digital ad campaigns
• Continuously optimize campaigns for efficiency and scale
• Analyze campaign performance and translate data into actionable insights
• Ensure robust tracking and attribution setup
• Stay up-to-date with platform changes and emerging acquisition channels

Qualifications

• Bachelors degree in Engineering, Statistics, Economics, or a related quantitative discipline
• 2 years of experience in a data-driven environment
• Strong SQL proficiency
• Experience with data visualization tools
• Hands-on experience with Meta Ads Manager and Google Ads
• Excellent analytical and problem-solving skills
• Ability to translate data into clear narratives and recommendations
• Familiarity with marketing attribution and A/B testing methodologies
• Strong collaboration and communication skills

Join NIRA to be a part of building the future of credit for