Paid Media Expert

Job Title: Paid Ads Specialist (Meta Ads Expert)

Location: Makarba, Ahmedabad (Onsite)

Experience: 2–3 Years

Employment Type: Full-Time

About the Role

We are seeking a Meta Ads Specialist who lives in the Ads Manager dashboard. While you’ll handle Google Ads as part of a holistic strategy, your primary superpower should be scaling Meta (Facebook & Instagram) campaigns for global brands.

We need someone who understands that modern Meta advertising is 20% technical setup and 80% creative strategy, audience psychology, and data-driven iteration. If you know how to navigate the "post-iOS14" world and can turn a modest budget into a global success story, you belong here.

Key Responsibilities (Meta-Focused)

• Meta Mastery: Lead the strategy and execution of complex Meta ad accounts, focusing on Advantage+ campaigns, manual bidding, and catalog sales.
• Creative Strategy: Collaborate with our design team to brief high-performing static and video (UGC/Reels) assets based on performance data.
• Funnel Architecture: Build full-funnel strategies (Top/Middle/Bottom) that nurture cold global audiences into loyal customers.
• Technical Tracking: Expertly manage Meta Pixel, Conversions API (CAPI), and Offline Conversions to ensure accurate attribution in a privacy-first world.
• Secondary Channels: Manage and optimize Google Ads (Search & PMax) to complement Social traffic and ensure a closed-loop conversion cycle.
• Reporting: Deliver weekly insights that go beyond "clicks." We want to see deep dives into Hook Rates, Hold Rates, and Contribution Margins.

What We’re Looking For

• Experience: 2–3 years of performance marketing experience, with at least 70% of your current workload dedicated to Meta Ads and 30% to Google Ads for global (US/UK/EU) clients.
• The "Creative" Eye: You don't need to be a designer, but you must know why an ad fails or succeeds and how to iterate on the creative.
• Scaling Ability: Proven track record of scaling monthly spends from $10k to $100k+ while maintaining a healthy ROAS.
• Data Fluency: Deep understanding of GA4 and how it reconciles (or doesn't) with Meta’s internal reporting.
• Local Commitment: This is an onsite role in Ahmedabad. We believe the best creative brainstorming happens over a shared desk and a cup of chai.
• Able to use Claude & N8N AI Automation tools.

Technical Skills Hierarchy

PriorityPlatform / SkillProficiency LevelPrimaryMeta Ads ManagerExpert (Scaling & Attribution) PrimaryCreative Testing FrameworksExpert (Iterative Testing)SecondaryGoogle Ads (Search & Shopping)Intermediate/AdvancedTechnicalGTM & Meta CAPIIntermediateAnalyticalExcel/Google SheetsAdvanced (Pivot Tables/Complex Formulas)

The "Why" Behind Our Agency

• Creative Freedom: We don't micromanage. If you have a wild hypothesis for a new ad angle, we give you the room to test it.
• Global Impact: You aren't just clicking buttons; you are the growth engine for international D2C and SaaS brands.
• Global Exposure: Work on brands that operate in the US, UK, and EU markets.
• The Vibe: A collaborative environment in the heart of Ahmedabad with a team that actually enjoys solving complex marketing puzzles.

Application Challenge: In your application, please include one specific example of a Meta creative iteration you led that significantly decreased CPA for a global client. Ready to dominate the feed? Apply now.

Perks

● 5 Days working

● Friendly & Supportive teammates.

● Festival & Birthday celebration.

● Great Work Culture.

● Leave encashment

● Performance-Based Monitoring & Appreciation