Customer Engagement & Retention Specialist

We’re Hiring: Customer Engagement & Retention Specialist

Location: Turbhe,Navi Mumbai

Experience: 2–3 years (D2C experience preferred)

Employment Type: Full-Time

Role Overview:

We are looking for a Retention Marketing Associate to drive customer engagement and repeat purchases through data-driven strategies. This role involves analyzing customer behavior, executing multi-channel retention campaigns, and working closely with founders to scale retention growth.

Key Responsibilities:

Conduct cohort analysis to understand customer behavior, retention trends, and drop-offs

Segment customers based on lifecycle stage, purchase patterns, and engagement

Plan and execute retention campaigns across Email, SMS, Push Notifications, and CRM channels

Implement loyalty programs, referral campaigns, and personalized offers to drive repeat purchases

Monitor and optimize key metrics such as repeat purchase rate, churn rate, and CLV

Plan and execute digital engagement and activation campaigns to improve retention

Collaborate with founders, marketing, creative, and product teams for campaign alignment

Track campaign performance and generate reports on retention metrics and insights

Continuously optimize campaigns to improve ROI and customer lifetime value

Skills & Qualifications:

2–3 years of experience in retention marketing, CRM, or digital marketing

D2C or e-commerce experience is a strong plus

Strong analytical skills with exposure to cohort analysis and customer data

Experience with CRM tools and marketing automation platforms

Data-driven mindset with strong communication and execution skills

What’s in It for You:

Work directly with founders and influence business growth

Own and drive high-impact retention campaigns

Gain hands-on experience in D2C growth and lifecycle marketing

Be part of a fast-growing, creative team