Customer Engagement & Retention Specialist

🚀 We’re Hiring: Customer Engagement & Retention Specialist 📍 Location: Turbhe,Navi Mumbai 💼 Experience: 2–3 years (D2C experience preferred) 💼 Employment Type: Full-Time Role Overview: We are looking for a Retention Marketing Associate to drive customer engagement and repeat purchases through data-driven strategies. This role involves analyzing customer behavior, executing multi-channel retention campaigns, and working closely with founders to scale retention growth.

Key Responsibilities: Conduct cohort analysis to understand customer behavior, retention trends, and drop-offs Segment customers based on lifecycle stage, purchase patterns, and engagement Plan and execute retention campaigns across Email, SMS, Push Notifications, and CRM channels Implement loyalty programs, referral campaigns, and personalized offers to drive repeat purchases Monitor and optimize key metrics such as repeat purchase rate, churn rate, and CLV Plan and execute digital engagement and activation campaigns to improve retention Collaborate with founders, marketing, creative, and product teams for campaign alignment Track campaign performance and generate reports on retention metrics and insights Continuously optimize campaigns to improve ROI and customer lifetime value Skills &

Qualifications: 2–3 years of experience in retention marketing, CRM, or digital marketing D2C or e-commerce experience is a strong plus Strong analytical skills with exposure to cohort analysis and customer data Experience with CRM tools and marketing automation platforms Data-driven mindset with strong communication and execution skills What’s in It for You: Work directly with founders and influence business growth Own and drive high-impact retention campaigns Gain hands-on experience in D2C growth and lifecycle marketing Be part of a fast-growing, creative team