Brand Manager - Hygiene Care FMCG Delhi NCR 5+ years

• Work with a leading Indian FMCG
• Opportunity to build and own the end-to-end PnL and marketing function

About Our Client

The company is a well-established organization within the FMCG sector, specializing in homecare, hygienecare, and personal care. It is recognized for its focus on quality products and commitment to innovation.

Job Description

Lead the premium portfolio marketing agenda, owning brand strategy, digital-led demand creation, and end-to-end consumer experience. The role focuses on building desirability, exclusivity, and equity for premium brands while driving profitable growth through best‑in‑class digital marketing, superior omnichannel experiences, and precision execution.

1.Premium Brand & Portfolio Leadership

• Own the end-to-end premium portfolio strategy, ensuring clear differentiation, aspirational positioning, and strong brand codes
• Build and protect long-term brand equity, imagery, and premium credentials across all consumer touchpoints
• Drive profitable growth through value-led pricing, mix optimization, and premiumization levers
• Ensure consistency of luxury cues, storytelling, and craftsmanship across markets and channels

2.Digital Marketing & Performance Acceleration

• Lead digital-first marketing strategy across the premium consumer journey
• Drive full-funnel digital initiatives spanning:
• Brand storytelling & content ecosystems
• Paid media (Search, Social, Video, Display, Marketplaces)
• Influencer & creator-led premium narratives
• Understanding of performance metrics including ROAS, CAC, LTV, engagement quality, and conversion

3.Integrated Brand Communication & Campaigns

• Lead high-impact 360-degree brand campaigns with digital at the core
• Develop inspiring communication briefs and partner closely with creative, media, experiential, and digital agencies
• Ensure campaigns reflect premium aesthetics, emotional storytelling, and cultural relevance
• Drive strong visibility across digital, selective ATL, experiential, and point-of-experience touchpoints

4.Innovation & Premium Launch Excellence

• Lead premium innovation and new launches, including white-space and adjacent category opportunities
• Own launch strategy covering:
• Positioning & storytelling
• Digital-first GTM plans
• Pricing, channel strategy, and pre-positioning
• Enable customer sell-ins and ensure exceptional in-market execution for premium launches

5.Brand & P&L Ownership

• Own and manage brand P&L, ensuring a balance between topline growth and margin improvement
• Drive brand sales, value growth, and volume market share
• Continuously optimize gross margin through portfolio, pricing, and cost intervention

6.Demand Creation & Go-To-Market Planning

• Conceptualize and lead the Annual Marketing Plan (AMP) at a pan india level
• Develop and execute Go-To-Market (GTM) plans aligned with category strategy
• Collaborate with cross-functional teams to execute GTM initiatives seamlessly

7.Consumer, Category & Trend Intelligence

• Deeply understand premium consumers, evolving aspirations, and lifestyle trends
• Monitor category, competition, and global premium benchmarks
• Use insights to shape brand strategy, experience design, digital content, and innovation pipelines

The Successful Applicant

A successful Brand Manager should have:

• A degree in Marketing, Business Administration, or a related field.
• Proven expertise in brand management, particularly within the FMCG industry.
• 5-8 years of experience in marketing (ATL and BTL campaigns)
• Strong analytical skills to assess market trends and campaign performance.
• Experience in managing advertising agencies and promotional campaigns.
• Excellent communication and stakeholder management skills.
• Proficiency in using marketing tools and software.
• A results-oriented mindset with a focus on driving growth in the hygiene care segment.

What's on Offer

• Opportunities to work in a fast-paced FMCG environment.
• A collaborative and innovative work culture.

If you are passionate about brand management and eager to make an impact in the hygiene care sector, apply today to be a part of this exciting opportunity!