Assistant Manager - Social Media & PR 10+ years Gurgaon

Designation: Assistant Manager

Reports to: Head of Marketing

Office Location: Gurgaon

5 days Work From OfficeSocial Media (60% of the role requirement)

• Own and drive the monthly social storytelling and publishing plan in collaboration with the social agency.
• Ensure all content aligns with brand tone, visual language, and global guidelines.
• Work closely with merchandising and marketing teams to prioritise product visibility and key drops.
• Guide the agency on campaign ideas, content formats, and narrative building.
• Build and nurture a strong, engaged community through consistent and meaningful storytelling.
• Review and approve all social outputs, ensuring quality, consistency, and relevance.
• Track performance and optimise content based on insights and engagement data.
• Identify opportunities to drive growth, discovery, and cultural relevance through social media.

PR & communications (40% of the role requirement)

• Support development and execution of PR strategy aligned to brand and business objectives.
• Drive key PR moments and story angles to ensure consistent media visibility.
• Identify and build monthly story angles to ensure a consistent flow of media coverage.
• Work closely with PR agencies on press releases, media pitches, interviews, and media kits.
• Support brand collaborations and partnerships with culturally relevant voices and platforms.
• Stay connected with global teams to identify opportunities for localisation
• Lead PR for key launches, campaigns, and brand moments.
• Support PR for key launches, campaigns, and brand moments.
• Monitor media coverage, track sentiment, and share insights.

Reporting & analytics

• Track and analyse performance across PR and social initiatives.
• Provide regular reports on coverage, engagement, and campaign effectiveness.
• Translate data into clear insights and actionable next steps.

Budget management

• Manage PR and social budgets, ensuring efficient allocation and ROI.
• Track spends, monitor performance, and optimise investments across channels.
• 8+ years of experience in marketing, PR, or brand communications.
• Strong experience in PR and social media management, preferably within fashion/lifestyle.
• Deep understanding of the media landscape, cultural trends, and digital ecosystems.
• Proven ability to build relationships and drive collaborations.
• Strong creative judgment and storytelling ability.
• Analytical mindset with the ability to translate data into insights.
• Excellent communication and stakeholder management skills.

Leading MNC in the Retail Space

20 LPA

The Assistant Manager will lead Social Media and Public relations for the brand, shaping how the brand shows up across media, culture, and digital platforms. This role is responsible for building strong brand visibility, cultural relevance, and community engagement, while ensuring all communication reflects the brand philosophy.