Senior Category Manager Leading Fmcg Brand (Industrial Area)

About the client : A well-established Indian FMCG company with a long-standing presence in the food and snacks segment has built a strong reputation across the country. The company’s packaged snacks and savory products form the core of its business, contributing the majority of its revenue. Known for its wide distribution network across modern trade, traditional retail, and e-commerce channels, it focuses on continuous product innovation, consumer-centric marketing, and sustainable growth. The company emphasizes operational excellence, category leadership, and long-term value creation while expanding its market reach both domestically and internationally. Experience: 12+ years total; minimum 5 years in Category Management within FMCG Qualification: Graduate + PGDM/MBAKey Responsibilities:Own end-to-end category strategy to drive growth across online & offline channelsManage product portfolio, pricing, promotions, packaging revamp, and media planningPlan and execute annual category budgets with P&L; and margin ownershipDevelop creative briefs and collaborate with internal teams and external agenciesDrive new product launches with 5-year sales projections, GTM strategy, and consumer insightsEnsure robust execution of brand marketing plans and campaign calendarsLead BTL initiatives across modern trade (MT) and general trade (GT) to drive salesMaintain relationships with advertising, digital, and research agenciesLeverage market, consumer, and competition insights for strategic decision-makingDrive cross-functional alignment with Sales, R&D;, Operations, and E-commerce teamsApply a data-driven, strategic mindset to influence planning and executionManage multiple projects, prioritize effectively, and operate in a fast-paced environmentDemonstrate strong stakeholder management, communication, and interpersonal skillsBring an entrepreneurial, solution-oriented approach with high ownershipFocus on understanding consumer needs through empathy and actionable insightsSkills &