Associate Manager - Product Marketing (Ad-tech)

About Media.net:

Media.net is a leading global advertising technology company that helps power the open web by developing innovative products for web and app publishers as well as advertisers. Media.net has one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, video, and more.

It provides end-to-end solutions for its large, diversified client base worldwide, and its platform and products are licensed by some of the largest publishers, ad networks, and other ad tech companies globally.

About the Role

We are looking for analytical, creative minds that can conceptualize and execute on the synergistic union of technology, user experience, and monetization. These range from fledgling ideas that need nurturing to become functional and scalable, to multi-billion dollar brands looking to grow their user base, enhance user retention, or optimize their monetization.

Be it solving mundane problems with a utility focused approach or creating products that engage and excite a range of audiences, the role requires agile individuals who can develop and execute impactful GTM strategies.

The role requires you to collaborate with product, engineering, media, analytics, sales, account management, and compliance/legal to develop experiences and collaterals that engage partners and drive adoption.

You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. You will work with internal stakeholders at all levels to support their products/offerings or take on projects geared towards achieving a partner’s specific goals. It would be crucial for you to track product KPIs and take data-driven decisions for product enhancements that impact business.

What You Will Do:

• Go-to-market strategy
• Target market and competitive research
• Product positioning & feature conceptualization
• Managing product launches
• Content & messaging strategy
• User segmentation & identifying targeted marketing strategies

Experimentation

• Defining KPIs and goals
• Measuring progress & assessing the impact of products
• Monitor key customer engagement & satisfaction indicators

Product Adoption & Growth

• Onboarding customers
• User engagement strategy execution
• Iterative testing and product improvisation
• Consumer journey optimization
• Re-engagement strategies
• Identify and apply cross-pollination opportunities

Team Performance Management

• Take ownership of teams to drive required efforts
• Monitor performance and plan goal setting for the future
• Define processes roles to be followed for task execution
• Mentor existing reportees & train new joinees

Monetization

• Drive monetization strategy balanced by a customer centric approach
• Identify new revenue sources and optimize existing ones
• Maximize user LTV using a combination of best working and new market practices
• Analyze ROI from products and manage changes required for maximizing it

What We Look for in a Candidate:

• You have 2 + years of relevant experience in marketing/product/online customer success in a technology company or startup
• You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization
• You thrive in a robust environment and align available resources to a common goal
• You have a passion for technology, and a keen eye to identify opportunity in an ever changing landscape
• You have strong analytical skills geared towards iterative solution of user problems based with data
• You are open to travel to our global offices and industry shows to connect with peers, vendors and partners
• You are proactive in your approach to problem solving and navigating ambiguity and complexity
• You have a customer- first approach with an innate curiosity to understand improvise on user needs
• You think quick on your feet and can derive actionable insights based on information available
• You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships