Senior Brand Manager - Innovation

You will be a Senior Brand Manager at M.A.D, a full-service digital marketing agency based in Bengaluru South. Your role will involve leading brand strategies, overseeing marketing campaigns, and managing brand performance analytics. Collaboration with cross-functional teams is essential to ensure brand consistency, identify growth opportunities, and drive audience engagement. Your contribution to enhancing brand presence across digital platforms will align with overall business objectives.

Key Responsibilities:

• Develop and execute brand strategies
• Oversee marketing campaigns
• Manage brand performance analytics
• Ensure brand consistency and identify growth opportunities
• Drive audience engagement
• Enhance brand presence across digital platforms

Qualifications Required:

• Strong expertise in Brand Management, Brand Strategy, and Brand Positioning
• Experience in Campaign Management, Market Research, and Competitive Analysis
• Proficiency in Digital Marketing, including Social Media Strategy and Content Marketing
• Analytical mindset with a focus on Data Analysis and Performance Metrics
• Proven track record of managing end-to-end marketing campaigns
• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred)
• Familiarity with tools and platforms for campaign management and analytics is an asset You will be a Senior Brand Manager at M.A.D, a full-service digital marketing agency based in Bengaluru South. Your role will involve leading brand strategies, overseeing marketing campaigns, and managing brand performance analytics. Collaboration with cross-functional teams is essential to ensure brand consistency, identify growth opportunities, and drive audience engagement. Your contribution to enhancing brand presence across digital platforms will align with overall business objectives.

Key Responsibilities:

• Develop and execute brand strategies
• Oversee marketing campaigns
• Manage brand performance analytics
• Ensure brand consistency and identify growth opportunities
• Drive audience engagement
• Enhance brand presence across digital platforms

Qualifications Required:

• Strong expertise in Brand Management, Brand Strategy, and Brand Positioning
• Experience in Campaign Management, Market Research, and Competitive Analysis
• Proficiency in Digital Marketing, including Social Media Strategy and Content Marketing
• Analytical mindset with a focus on Data Analysis and Performance Metrics
• Proven track record of managing end-to-end marketing campaigns
• Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred)
• Familiarity with tools and platforms for campaign management and analytics is an asset