Digital Marketing Analyst

Job Summary

We are seeking a dynamic and detail-oriented Digital Marketing Analyst to join our innovative marketing team. In this role, you will leverage data-driven insights and cutting-edge tools to optimize our digital marketing strategies across multiple channels. Your expertise will help enhance brand visibility, improve campaign performance, and drive measurable results in a fast-paced environment. This paid position offers an exciting opportunity to contribute to impactful marketing initiatives while developing your skills in a collaborative setting.

Responsibilities

• Conduct comprehensive keyword research using SEO tools to identify high-impact opportunities for organic growth and paid campaigns.
• Analyze website traffic, user behavior, and campaign performance through Google Analytics and other analytics platforms to inform strategic decisions.
• Manage and optimize paid advertising campaigns across Google Ads (formerly Google AdWords), Facebook Advertising, and other social media platforms, ensuring maximum ROI.
• Develop compelling content for digital channels, including social media posts, email marketing campaigns, blog articles, and landing pages, utilizing copywriting best practices.
• Implement conversion optimization techniques on websites built with WordPress and other content management systems to increase lead generation and sales.
• Collaborate with design teams to create engaging graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for digital assets.
• Utilize HTML, CSS, JavaScript, and SQL skills to troubleshoot website issues, enhance user experience, and support technical SEO efforts.
• Execute marketing automation workflows to nurture leads through email marketing sequences and personalized messaging strategies.
• Monitor industry trends in digital marketing, SEM (Search Engine Marketing), B2B marketing, performance marketing, and e-commerce to stay ahead of the curve.
• Prepare detailed reports on campaign performance, providing actionable insights to stakeholders for continuous improvement.

Experience

• Proven experience in digital marketing or a related field with a strong understanding of SEO tools such as SEMrush or Moz.
• Hands-on experience managing paid search campaigns using Google Ads/Google AdWords and social media advertising platforms like Facebook Advertising.
• Proficiency in content creation including copywriting for various digital formats and content management systems like WordPress.
• Familiarity with analytics tools such as Google Analytics and experience interpreting data to optimize marketing strategies.
• Skills in HTML, CSS, JavaScript, and SQL are preferred for technical troubleshooting and website enhancements.
• Demonstrated ability to utilize Adobe Photoshop and Adobe Creative Suite for graphic design tasks related to digital campaigns.
• Knowledge of email marketing platforms and automation tools for executing targeted email campaigns effectively.
• Strong understanding of SEO principles combined with experience using SEO tools for keyword research and site optimization.
• Experience working within B2B environments or e-commerce sectors is advantageous but not mandatory. Join us as a Digital Marketing Analyst to harness the power of data-driven strategies that elevate brand presence across digital landscapes! Your expertise will directly impact our growth trajectory while sharpening your skills in a vibrant team dedicated to innovation and excellence.

Pay: $58,728.44 per year

Benefits

• 401(k)
• Dental insurance
• Health savings account
• Relocation assistance
• Retirement plan
• Tuition reimbursement

Work Location: In person